Beachbody and Powder Blue Productions Announce Certification Partnership

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Source: Beachbody LLC

August 8, 2012, Los Angeles - Beachbody LLC - the home-fitness innovator behind industry-leading exercise programs such as P90X®, INSANITY®, BRAZIL BUTT LIFT®, and TURBOFIRE® - today announced a partnership with Powder Blue Productions (PBP). PBP is a leading group exercise certification organization that will provide its expertise, programming and infrastructure to expand Beachbody's recently launched fitness certification business. By bringing their popular branded fitness programs to group exercise instructors, health clubs and fitness professional the companies will expand their influence on the health and fitness of Americans, fulfilling Beachbody's core mission to end the trend of obesity. The partnership between the two companies also bolsters Beachbody's international expansion strategy.

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