Premium Partners

Life Fitness Australia Welcomes FITBENCH® to its Portfolio of Brands

Partnership Announcement Fit Bench

OCONOMOWOC, Wisc. – March 1, 2022 – In pandemic-impacted gyms, personal exercise space is valuable real estate, so equipment that boasts extreme efficiency by way of physical footprint, neat organization, and quick and simple transitions between exercises is a smart investment that pays dividends.

For these reasons and more, Life Fitness Australia has added FITBENCH to its portfolio of premium fitness brands.

“We are excited to partner with FITBENCH to bring this game-changing innovation to the Australian fitness market,” says Paul McClure, managing director of Life Fitness Australia. “Whether for a fitness facility, studio, or home, FITBENCH adds a versatile, compact training solution.”

The all-in-one, space-efficient workout bench creates individual workout stations for exercisers, typically equipped with dumbbells, kettlebells, a slam ball, and FITBANDS (varies based on specific model). It features a soft-closing, eight-position elevating top for exercise variety, and also can be used for box jumps and battle rope work.

With all tools conveniently at one’s fingertips, the FITBENCH facilitates functional small group and individual workouts with rapid, safe exercise transitions. The original, patented workout bench since 2016, FITBENCH today remains unrivaled for its stability, durability, and safety.

"A huge thank you for this opportunity to be part of the prestigious lineup that accompanies Life Fitness,” says Tyler Danen, founder and CEO of FITBENCH. “The experience and clout of the LF Australia team will be a monumental shift for FITBENCH in the Asia-Pacific region.”

Life Fitness Australia will distribute three of the company’s six models: the flagship, fully loaded FITBENCH ONE; the ultra-space-efficient boutique FITBENCH STUDIO; and the FITBENCH YBELL, which includes five sets of 4-in1 YBells that function as a dumbbell, kettlebell, double-grip medicine ball, and push-up stand.

About Life Fitness Australia

Life Fitness Australia is the exclusive distributor of the world's leading fitness brands: Life Fitness, Hammer Strength, Cybex, and Indoor Cycling Group. Established in 1997, Life Fitness Australia has offices in six states with over 100 employees nationally. Life Fitness Australia's proven track record and history of excellence is unmatched in the industry.

About FITBENCH

FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

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