MARCH 18, 2022 – TOWSON, MARYLAND – TECHNOGYM, the world’s leading producer of design and technology-driven smart-connected fitness equipment and the official equipment provider of the past eight editions of the Olympic Games, today announces that The Mine has chosen Technogym to outfit its immersive health and wellness experience.
The Mine is a new boutique fitness destination in Towson, Maryland, that has redefined health and wellness by putting five studios under one roof. Within The Mine, members will find individual studio spaces for BARRE, YOGA, RIDE+ (cycling + strength), YARD (a bootcamp-style studio), FORM (an XFormer pilates concept) and Open gyM. In addition to the studio spaces, The Mine has several high-end amenity features including luxury locker rooms, a co-working LOUNGE, infrared saunas, and more. The facility is owned by Coppermine, Maryland’s largest and most prestigious destination for youth sports, active-lifestyle adults, and families. The Mile is located within the Shops at Kenilworth retail space - a 154,000-square-foot contemporary, specialty shopping and gathering place.
"As a group, we all felt it was time for Baltimore and Towson to offer its community what other larger cities, like New York, LA, and London, have,” says Director of Programming and Operations at The Mine, Ann Marie Barbour. “Our great collaboration and forward-thinking, trailblazing team came up with The Mine concept and there’s nothing like it in our area. Our studios are beautiful, experiential, and immersive, but it’s the coaches and community that it creates that will make us successful.”
Technogym is a leading provider of premium fitness equipment and services; offering a complete ecosystem of connected smart equipment, digital services, on-demand training experiences, and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere: at home, at the gym, on the go. Over 50 million people train with Technogym in 80,000 wellness centers and 500,000 private homes worldwide.
The Mine members will have access to a full range Technogym solutions, including Skill X for HIIT training at The YARD, Group Cycle Format for RIDE+, and the Open gyM area features Technogym’s Excite Live, Technogym Bike, Selection Strength and Pure Strength equipment. Most noteably, The Mine takes full advantage of Technogym’s Club 4.0 offering, which enables operators to innovate their business model by offering diverse sport experiences to different end users and communities based on their personal goals and passion within the one location. Using specific APPs, trainers can easily and seamlessly set up fun and motivating classes and manage all aspects of a workout, from scheduling classes to music selection. Trainers can also choose specific training sessions from the library and pre-set parameters for participants to follow.
Club 4.0 leverages the Mywellness digital platform and the Technogym Ecosystem that connects all Technogym products and programs. This means users can collect and access all their personal data in the same profile via a mobile app, whether they are working out during a class, on their own or on Technogym equipment in the facility, as well as outdoors.
“Technogym is a leading brand in developing the most innovative digitally connected solutions,” said Marco Zambianchi, President of Technogym North America. “We are very proud that The Mine has chosen to utilize Technogym’s Club 4.0 concept, offering their members personalized and engaging class experiences, innovative equipment, and revolutionary digital innovation."
The Mine celebrated its Grand Opening on Saturday, March 19. The facility sampled beverages from its local partners Camp Juice Bar, Mobtown Fermentation and Ceremony Coffee. Guests were also invited to meet their in-club Therapy partners LifeMed Institute (IV Therapy) and FX Physical Therapy!
Technogym is a world leading brand in products and digital technologies for fitness, sport, and health for wellness. Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that allow every single end-user to access a completely personalized training experience anytime and anywhere: at home, at the gym, on-the-go. Over 50 million people train with Technogym in 80,000 wellness centres and 500,000 private homes world-wide. Technogym has been the Official Supplier to the last eight Olympic Games and it’s the brand of reference for sport champions and celebrities worldwide.
About The Mine
We at The Mine want only the BEST experience for our members. From the moment they walk through our doors they’ll feel a sense of calm, belonging, motivation and community. With our attention to detail and design along with signature studio classes and state-of-the-art immersive and connective cardio, strength and recovery equipment to concierge IV and Physical Therapy services, our members will experience top-tier attention. From YOU our inspirational coaches, our welcoming front desk staff and personal trainers to our inviting luxury locker rooms with IR Saunas, coworking Lounge and more, everyone will come to love and feel The Mine difference.