NBPA Signs Up For OpenSponsorship’s New ‘Athlytics’ Tool

OpenSponsorship (OS), the sponsorship technology platform backed by the likes of Serena Williams & David Blitzer, announced in mid-October the launch of its new data and analytics proposition – ‘Athlytics’. To mark the launch, the National Basketball Players Association (NBPA), the labor union that represents all current National Basketball Association (NBA) players, has signed up to use the tool as a flagship client.

Athlytics allows users access to OS’ industry-leading data platform, giving information across demographics, value and social platform insights including follower count, influence, impression and end-customer segmentation. With this information in hand, organizations can develop bespoke marketing campaigns or athlete outreach activity with a greater level of targeting and success than ever before.

Ishveen Jolly, founder & CEO of OpenSponsorship said: “We’ve been developing this proposition behind the scenes for some time. As a business, we’re always looking for growth opportunities and given the strength of our technology platform and level of athlete data we have accumulated, the Athlytics tool is an exciting next step. We’re thrilled that the NBPA is putting it to use and excited to see the benefits it will offer them in the coming months.”

Mark Rejtig, Senior Vice President, Brand Partnerships, THINK450, the revenue-generating arm of the NBPA, said: “OpenSponsorship’s depth of understanding and data analysis capabilities are second-to-none. Tapping into their best-in-breed tech enables THINK450 to deliver on our promise of providing critical intelligence that can be used to craft authentic allyships with our members that propel brands to the forefront of culture. We’re excited to bring these benefits to our players and partners and to see what the future holds.”

About OpenSponsorship

About OpenSponsorship: OpenSponsorship is the leading sports marketing platform trusted by brands to connect with our network of 12,000+ top athlete influencers, teams and events all around the world. Our mission is to democratize the $70 billion sponsorship industry, while using cutting edge technology to bring transparency and efficiency to the industry. We want all brands – big or small, to flourish from partnering with our athletes.

About the NBPA

The National Basketball Players Association is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and support the rights and talents of our players, magnify the power of their collective will, and amplify their voices as leaders who will transcend sport and society globally.

The NBPA advocates on behalf of the best interests of all NBA players, including through the negotiation of collective bargaining agreements, the filing of grievances on behalf of the players, and counseling players on benefits, educational and post-NBA career opportunities. Business opportunities are generated by THINK450, the subsidiary of the NBPA charged with managing the players’ group licensing rights.

Dedicated to preserving the legacy of its members, the NBPA Foundation provides support and assistance to persons, communities, and organizations around the world that seek to improve the lives of those in need.

About THINK450

THINK450 is the innovation and partnership engine of the NBPA, dedicated to uncovering shared interests between the 450 players and leading brands to build more engaging partnerships. Together with its partners, THINK450 creates original ideas that engage fans, stir them to action, and earn brands the right to participate in cultural conversations. For more information, visit THINK450.com.

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