Industry Veteran Brian Weaver Joins FITBENCH as VP of Sales | Athletic Business

Industry Veteran Brian Weaver Joins FITBENCH as VP of Sales

Weaver
Weaver

IXONIA, Wis. — Jan. 12, 2023 — As FITBENCH continues its impressive growth and further solidifies its position as a fitness industry innovator and leader, the company has tapped the expertise of 25+-year industry veteran Brian Weaver, who joins the team as vice president of sales.

Weaver spent 8 years as a member of the TRX sales team, holding multiple positions including regional sales manager, national sales manager, and, most recently, senior director of sales. He was responsible for overseeing commercial sales for key accounts, regional accounts, dealers, distributors and specialty retailers – both domestically and globally – with revenue targets of more than $20 million.

“Brian comes from one of the most innovative companies in the world, and we’ve modeled FITBENCH on much of what TRX has achieved,” said Tyler Danen, founder and CEO of FITBENCH. “We are thrilled to have him as we kick off a big year. He knows what it takes to bring a company from one product to many, establish strategic partnerships, and develop a rapidly growing team.”

At FITBENCH, Weaver leads North American sales, with a focus on the commercial segment, encompassing national and regional key accounts, franchises, the military, and non-profits, as well as managing the dealer-distributor network. With three direct reports, he also oversees marketing and sales operations.

“What attracted me to FITBENCH was the people, product, and opportunity to make an impact that not only changes the industry but also affects tens of thousands of people as the company expands,” he said. “Plus, FITBENCH wanted me for who I am and what I can bring. You don’t find that too often in business today.”

In addition to his sales experience, Weaver’s professional roles have included executive leadership coach, small business owner, general manager, manager, supervisor, and personal trainer. He has a proven track record in coaching sales teams and individuals to exceed revenue targets, as well as working with leadership team members on company strategy, operations, marketing, and sales.

Weaver graduated with a B.S. degree in human performance from San Jose State University in California, where he played Division 1 men’s soccer, serving as team captain his junior and senior years. 

Founded in 2016, FITBENCH today has six premium models for commercial and home use. An all-in-one portable, adjustable workout station, the benches house accessories such as dumbbells, kettlebells, a slam ball, and FITBANDS to facilitate virtually unlimited exercises.

To date, FITBENCH has accrued six design and utility U.S. patents, with more pending worldwide. This versatile tool is found in 40 states and 35 countries, sold direct and through distributors and big box retailers to studios, health clubs, vertical markets, homes, and the U.S military.

About FITBENCH

FITBENCH is the original, all-in-one, space-saving workout bench. With safety and innovation at the forefront, every bench and accessory has been thoughtfully designed to maintain workout intensity and variety, while facilitating quick and efficient exercise transitions. These robust, organized, and portable benches deliver exceptional performance that drive participation at boutique studios, health clubs, and vertical market fitness facilities. At FITBENCH, culture is everything. We are the Benchmark of Fitness.

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