Rose Bravin Returns to Core Health & Fitness as VP of Sales in Asia Pacific, Middle East

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Vancouver, WA, [March 3, 2023] — Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce Rose Bravin as the VP of Sales in Asia Pacific and the Middle East.

Fitness industry veteran Rose Bravin rejoins the Core Health & Fitness Team and brings her vast experience and knowledge to the leadership of our Asia Pacific and Middle East Sales Teams.

Answering a classified newspaper ad for a sales office manager in the 1980s, Rose began her career in the fitness industry and never left. "I love that I am helping people improve their lives. The industry is young and exciting, and people are passionate about wellness and self-improvement. There is so much energy, and being part of a solution for better health through fitness is what keeps me going," says Rose.

BravinBravinAs a sales leader, Rose is no stranger to international business development. "The landscape is ripe; there is so much opportunity, and people are eager to work with Core. I am looking forward to growing our business and developing our partnerships in Asia Pacific and the Middle East with my network and connections throughout the region to offer resources and provide value to our distributors."

Kevin Malanga, VP of Global Business Development and Customer Finance at Core Health & Fitness, is confident Rose will be a great asset to the company. He says, "We are so excited to welcome Rose home to a new, bigger family of iconic brands. Her experience and tenure will drive a winning Middle Eastern and Asia Pacific strategy as Core continues to grow internationally."

Returning to Core, Rose speaks to the culture: "I have been missing the focus on people. At Core Health & Fitness, it has always been about people. Whether it’s customers or employees, they really show what they care about and who they are in the way they treat people, and that is something I am really looking forward to being a part of again."

As the Vice President of Sales in Asia Pacific and the Middle East, Rose Bravin will be a great addition to the Core Health & Fitness Team. With her management focus of leading by example, supporting people’s strengths, and setting the pace to win, Rose will be able to help Core and our partners reach their goals.

About Core Health & Fitness

At Core Health & Fitness, we bring innovative health and fitness solutions to the global market. We’re home to brands like StairMaster, Nautilus, Throwdown, Star Trac, Schwinn, and Wexer. Offering a combination of equipment, trainer education, and digital fitness solutions, we press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry. Beyond products, installation, customer service, and support, Core can also provide financing options and a variety of partner connections who can build out your entire facility, no matter the size. Visit us at www.corehealthandfitness.com. 

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