USA Football and Riddell Renew Official Protective Equipment Partnership Through 2025

Screen Shot 2023 06 14 At 3 07 21 Pm

INDIANAPOLIS, Ind. & DES PLAINES, Ill. — June 12, 2023 — Riddell, the world's leading helmet manufacturer, and USA Football, the sport’s U.S. governing body and a Recognized Sport Organization of the U.S. Olympic & Paralympic Committee, announced their continued partnership with a new three-year agreement.

As the Official Protective Equipment Partner of USA Football, Riddell will continue to advance youth football nationwide by helping support the Indianapolis-based non-profit’s annual grant program, which will award up to two million dollars in equipment and other resources to deserving programs in 2023.

USA Football and Riddell established a partnership in 2009, marking Riddell’s first relationship with a sport’s U.S. governing body and its most significant foray into youth football.

“We’re pleased to renew our partnership with USA Football as part of our continued commitment to growing and improving the game with our industry-leading protective equipment and innovations,” said President and CEO of Riddell DAN ARMENT. “Our partnership, which extends more than a decade, continues to enhance the football experience for athletes and their families as we work in tandem to promote the latest in smart helmet technology and inform the community about reconditioning services, educational programs and coaching techniques.”

“As an industry leader in player protection, Riddell is a vital member of the football community,” said USA Football CEO SCOTT HALLENBECK. “We’re proud to continue our long-standing relationship with Riddell. Through our partnership, we have delivered thousands of pieces of protective football equipment to youth programs across the country. Our shared commitment ensures young athletes can enjoy the game of football with industry-leading equipment.”

Riddell boldly champions the future of football as an innovator in protective equipment, advancing the sport through game-changing innovations in helmet technology and protective equipment that enhances on-field performance. The company’s community-focused vision has driven its collaboration with grassroots programs for the benefit of athletes, families, coaches, administrators and support staff nationwide.

USA Football’s mission is to lead, strengthen and grow Football for All by working with thousands of youth football organizations, athletes and coaches nationwide annually through initiatives like enrollment, coach certification, membership and grants. Riddell helps USA Football fulfill this mission by guiding the non-profit in the protective equipment and reconditioning marketplace.

Since 2006, in partnership with Riddell, USA Football has awarded more than $17 million in grants to youth and school-based football programs, which has directly benefitted youth and high school players across 9,500 programs in all 50 states and Washington, D.C.

About Riddell

Riddell was founded with a goal of giving back to the football community while advancing and improving athlete protection. As the long-standing leader in football head protection and protective athletic equipment for more than 90 years, Riddell is leading the game to a strong future by creating a path to next generation protection. Riddell also offers best-in-class reconditioning services to help ensure athletes have access to clean, sanitized, and recertified equipment. For more information, visit or follow @RiddellSports on Instagram, Twitter, and Facebook.

About USA Football

USA Football designs and delivers premier educational, developmental and competitive programs to advance, unify and grow the sport. As the sport’s governing body, member of the U.S. Olympic & Paralympic Committee and organizer of the U.S. National Team for international competition, USA Football partners with leaders in medicine, child advocacy and athletics to support positive football experiences for youth, high school, and other amateur players.

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