Notable Fitness Industry Names Align with New Strategic Consulting Group

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DENVER – Advanced Healthstyles, which has been a leading fitness equipment and facility design resource for more than 30 years under the Advanced Exercise brand, announced the launch of a new strategic consulting group, Advanced Strategic Advisors (ASA). Advanced Strategic Advisors’ group of consulting experts all have extensive critical-business-stage expertise, with a focus on assisting organizations to scale success while maintaining a solid business foundation. 

Specializing in sales and distribution, market expansion, product development, design solutions, and mergers and acquisitions, among other critical functions, the team at Advanced Strategic Advisors is made up of some of the most prominent names in the fitness industry. Each of the team members brings decades of experience in every aspect of business growth, including management, strategy, procurement, marketing, government markets, mergers and acquisitions, product development, sales and finance. The current team is listed on, including but not limited to several well-known fitness industry experts:

  • Chris Clawson – The former CEO of Life Fitness and past Chairman of the Board of Directors for the Sports Fitness Industry Association, as well as the founder of Talon Leadership Consulting, Clawson is instrumental in counseling some of the world’s top companies in how to navigate change and adapt their strategies to compete more effectively in today’s global marketplace. 
  • Tim McCarthy – Having held multiple Senior Executive Management positions with companies such as Life Fitness, McCarthy is a sales strategy, scaled distribution, and organizational growth expert with more than 30 years of global fitness industry experience. He has repeated and proven success in developing and executing detailed go-to-market strategies across global regions, channels and segments. 
  • Gregg Spieker – Having built and expanded several sales-driven organizations, Spieker’s expertise is in deal negotiation, manufacturer and key stakeholder relations, and business valuation expansion. 
  • Jodi Sullivan – Former Sr. Director of Global Fitness for Hilton Worldwide and Sr. Director of Fitness and Wellness at The Boca Raton Resort & Club, Sullivan has more than 18 years of fitness and wellness experience, bringing a wealth of knowledge and success  conceptualizing health clubs, gyms and fitness and wellness facilities across a vast spectrum of demographics and markets. 

“With today’s staffing challenges, combined with the rapid pace of business change, augmenting a company’s team with experts on a short-term basis makes sense to get input on solving key problems or opening doors that would otherwise remain closed,” says Tim McCarthy, one of ASA’s key business development strategists. “Advanced Strategic Advisors was created to allow developing companies access to well-honed strategic skillsets that can plug into an organization to spur business advancements and explore new trajectories.” 

For additional information on Advanced Strategic Advisors can help organizations accelerate growth, visit 

About Advanced Strategic Advisors 

With decades of fitness industry experience and an impressive network of resources, Advanced Strategic Advisors can help you enter key markets faster with fewer barriers, augment your team with extensive critical-business-stage expertise, and scale success while maintaining a solid business foundation. For more information, visit 

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