Crunch Fitness, a leading high-value, low-price gym, and Zumba, the global leader in dance fitness, are proud to announce a worldwide partnership to celebrate Crunch’s 35th anniversary with a Global Dance Day.
Crunch and Zumba are hosting 35-minute Zumba® classes at every Crunch Fitness location around the world on September 21, which is National Dance Day in the U.S., to celebrate 35 years of Crunch. For those who don’t live near one of Crunch’s 460+ global locations, they’re welcome to join the celebration on the Zumba® App for the full 35-minute class experience.
"There’s no better way to celebrate Crunch’s 35th anniversary than with a global dance party," said Marc Santa Maria, Vice President of Group Fitness, Crunch Fitness. "As the first gym chain to offer Zumba classes, we couldn’t have picked a better partner to launch a worldwide dance celebration. We’re looking forward to offering all of our members around the world a chance to celebrate this important milestone together."
Crunch was not only an early adopter of group fitness classes, but it was also the first gym chain to offer Zumba classes just 23 years ago.
“Zumba’s journey to becoming a global phenomenon started with Crunch Fitness 23 years ago, and we couldn’t be prouder of our incredible partnership,” said Beto Perez, Creator and Co-founder of Zumba®. "We're thrilled to join forces once again to celebrate this milestone and dance our way into the future together.”
If people want to practice ahead of launch day, Crunch Fitness’ digital platform with hundreds of live streamed and on-demand workouts, Crunch+, will include weekly teasers released every Wednesday that lead up to the official launch date.
For more information, please visit www.crunch.com, www.Zumba.app, and www.crunchplus.com.
About Crunch Fitness: Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 2.7 million members with over 460 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.
About Zumba: Founded in 2001, Zumba is the largest branded dance fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 185 countries. Zumba® blends world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT workout STRONG Nation®, where music acts as the main motivator. In 2023, Zumba launched CIRCL Mobility™, a revolutionary new program designed to unlock the body’s full potential through flexibility, breathwork, and mobility exercises. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including video games, VR +MR experiences, original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Follow us on TikTok, Instagram and Facebook.
