i-BrainTech, pioneers in sports neurotechnology and creators of the world’s first brain-controlled video platform for elite athletic training and performance, recently announced their partnership with Juventus FC, Italy’s premiere soccer club, as part of the North American Fans Tour 2025. As Juventus prepares to take part in the upcoming FIFA Club World Cup (June 14 - July 13), the club launched the North American initiative to strengthen its bond with fans on the other side of the Atlantic.
On Sunday June 15 from 10am-4pm, I-BrainTech will join Juventus Village in Boston at Hanover St and J Fitzgerald Rd with their brain training technology booth, inviting fans to experience an engaging hands-on experience that tests their motor skills and focus, and compete against one another using brain-controlled training technology. The dedicated fan zone will also feature exhibits from technology partners, interactive fan experiences, player meet & greets, prizes and giveaways, and is expected to draw thousands of local supporters.
i-BrainTech’s platform is a sport-specific training game powered entirely by the mind. Through real-time neurofeedback and brain data, it offers insights into cognitive traits such as focus and motor control. This supplemental off-field training helps players increase training time without physical fatigue, strengthen neuromuscular control, refine motor skills, and accelerate return-to-play post-injury.
With the support of Juventus’ top-tier professional staff, i-BrainTech has developed individualized neuro-training programs designed to enhance tactical awareness, motor control, and mental resilience—three critical pillars for elite player development. i-BrainTech was named Juventus’ “Innovation of the Year” in 2023, recognizing its groundbreaking contribution to performance training at the elite level.
The company was also recently a part of the Toronto stop of the North American Fans tour on June 11th at Sankofa Square, a prominent public space in the heart of the city center.
i-BrainTech’s technology has a global footprint, currently used by soccer clubs in over 12 countries across Europe and the U.S., with plans to expand into additional sports.
For more info visit https://www.i-brain.tech/
