The Mid-American Conference (MAC) today announced a collaboration with Apple to equip coaching staffs across all 13 member institutions with iPad technology integrated with DVSport’s in-game video replay software during the 2025-26 season. The MAC becomes the first conference outside the Power 4 to collaborate directly with Apple to bring iPad technology paired with DVSport software to sidelines, embracing modern, joint hardware-software solutions that enhance in-game strategy.
This initiative strengthens coaching and in-game adaptability, equipping teams to make faster, more informed decisions while helping student-athletes visualize adjustments in real-time. This milestone underscores the MAC’s commitment to competitive excellence and its belief in advancing the game through smart, tech-forward investments. By adopting these tools, the MAC continues to ensure its programs are well-positioned to thrive in today’s evolving college football landscape.
“Our priority is to provide coaches and student-athletes with the tools they need to be successful,” said MAC Commissioner Jon Steinbrecher. “Real-time access to video delivers immediate insights, sharpens decision-making, and enhances performance. This collaboration with Apple equips our programs with the resources necessary to compete at the highest level.”
The MAC is equipping its programs with Apple’s iPad Pro with M4 and iPad Air with M3 models. With large multi-touch display, powerful performance, and lightweight portability, iPad is perfectly suited for the fast-paced environment of college football. iPad is integrated with in-game video software from DVSport, giving coaches instant access to strategic tools that enhance decision-making and communication straight from the sideline.
“For today’s student-athletes, iPad feels second nature, making it a perfect fit on college football gamedays,” said Scott Brodrick, Apple’s Worldwide iPad Product Marketing Manager. “With its advanced display, powerful performance, fast connectivity, all-day battery, and the intuitiveness of iPadOS, it helps coaches and players make adjustments in real-time.”
The MAC is utilizing DVSport’s Rewind technology to enhance sideline video access and real-time decision-making through Replay and In-Game Video (IGV®). Integrated with Apple’s iPad Pro and iPad Air, Rewind delivers immediate, multi-angle playback of footage captured by team videographers. Each play is tagged with key descriptors – such as down, distance, and play result – and made available to coaches within seconds. With an intuitive thumbnail interface, built-in telestration tools, and seamless navigation, Rewind empowers coaches to quickly review plays, adjust, and respond in the moments that matter most.
“We are excited to be working with Apple and the MAC to bring this cutting-edge technology integration to a FBS conference,” said Brian Lowe, President and CEO at DVSport. “By combining our advanced Rewind software with Apple’s powerful hardware, we are delivering a solution that prioritizes speed, clarity, and accessibility, giving coaches the tools they need to make quick, informed decisions.”
JMI Sports is the exclusive multimedia rights partner of the MAC, operating locally as Mid-American Conference Marketing. With a focus on aligning corporate partners with the conference’s core values and strategic goals, the team delivers innovative collaborations that elevate the MAC’s brand, strengthen its competitive edge, and advance its mission as a premier destination for student-athletes.
“This is a clear example of how strategic collaboration can elevate the conference, the brand, and the game,” said Doug Nelson, Regional Vice President, JMIS Properties at JMI Sports. “We are proud to help the MAC bring this cutting-edge technology from Apple and DVSport to the sidelines, delivering real, tangible value to coaches and student-athletes alike.”
About the Mid-American Conference (MAC): The Mid-American Conference office is based in Cleveland, Ohio as the Conference office serves 13 full-time members and offers championships in 23 sports. Founded in 1946, the Mid-American Conference is an NCAA Division I, 13-member conference that sponsors 23 championships and is one of ten members of the Football Bowl Subdivison (FBS). With total enrollment of nearly 300,000 students, the league represents institutions of higher learning in six states –Illinois, Indiana, Massachusetts, Michigan, New York, and Ohio. For more information on the Mid-American Conference, visit GetSomeMACtion.com or follow @MACSports on our social platforms.
