Advent, a leading experience creation firm specializing in digital storytelling, announces the debut of at the new A’s Ballpark Experience Center. The Immersive Cube’s 26.5-million-pixel environment transforms a physical room into a living canvas where walls, floor, and ceiling dissolve into motion, sound, and energy. Here, guests step into the A’s future ballpark in Las Vegas, while reliving legendary moments, exploring the ballpark before it is built, and feeling the roar of the crowd as if they’re truly at the center of it all.
“The Immersive Cube is more than a product. It's a fully integrated system designed to make every visitor part of the next chapter for the A’s. It transforms conceptual spaces into tangible, emotionally charged narratives that inspire connection and investment,” said John Roberson, CEO of Advent.
Inside the 13.16-foot tall, 19.23-foot wide, and 19.92-foot deep Cube, every surface is covered with seamless, 270° LED panels, powered by Advent’s custom Experiential Management System (XMS). Adaptive storytelling lets visitors chart their own journey, from interactive suite tours to real-time flight info for trips to Vegas, with hundreds of unforgettable A’s highlights and dramatic cityscapes at their fingertips. No headsets are required. The Cube accommodates up to 12 people at once for a shared and deeply engaging experience. With 26.5 million pixels, the Cube is comparable to COSM’s DomeX with 29.5 million pixels and Time Square’s largest LED screen with 23 million pixels.
“This is a town that’s always on the cutting edge. The cube is just emblematic of that,” said Marc Badain, President of the Athletics, “To have an experience center that has the greatest piece of technology ever seen to promote a ballpark and a new project, is gonna serve us well and it really over delivered.”
With its debut, Advent sets a new standard for immersive sales, brand engagement, and event experiences where immersion becomes an innovative form of communication.
About the Athletics: The Las Vegas Athletics (A’s) are a Major League Baseball franchise with a storied history dating back to 1901. After decades in Philadelphia, Kansas City, and Oakland—where the A’s earned four World Series titles—the team has begun a new chapter representing Las Vegas. The A’s are dedicated to building a vibrant baseball tradition in Southern Nevada, inspiring fans and contributing to the dynamic sports and entertainment landscape of the city. To learn more, visit https://www.mlb.com/athletics
About Advent: ADVENT CREATES EXPERIENCES THAT MOVE PEOPLE™. As a research-driven, technology-forward storytelling agency, we partner with leading universities, professional and collegiate athletic programs, and organizations to design experiences that celebrate achievement and strengthen community bonds. With over 2,500 projects globally, we bring unmatched expertise to every engagement. Our deep understanding of brand storytelling combined with immersive digital experiences enable our team to provide custom solutions like: projection mapping, LED solutions, interactive augmented reality, interactive halls of fame, and donor recognition platforms. To learn more, visit https://adventdx.com/solution/immersive-cube/
