From two-time World Series Champion and 2026 Major League All-Star pitcher Justin Wrobleski to World Cup standout Amadou Onana, and Olympic silver medalist Viktor Thorup, elite athletes have incorporated Intake Breathing into their routines. Now, Intake Breathing — the patented magnetic nasal breathing system designed to support nasal flow during sleep, training, recovery and performance — is reaching everyday athletes as an official sponsor of leading strength and cardio studio fitness brand Orangetheory Fitness’s 2026 Marathon Month. The partnership brings Intake Breathing's technology to Orangetheory members through Orangetheory's signature annual member challenge taking place throughout August.
As part of the collaboration that kicked off on Saturday, August 1, Intake Breathing will be integrated across Orangetheory's nationwide Marathon Month activation, reaching nearly 1,200 participating U.S. studios and more than 900,000 members through in-studio experiences, digital channels, product sampling and branded campaign touchpoints during the brand’s signature annual fitness challenge.
"Marathon Month is one of Orangetheory Fitness's most anticipated annual fitness challenges, encouraging members to track cumulative mileage throughout August while working toward their personal performance goals,” said Scott Brown, Vice President of Product and Corporate Studios, Orangetheory Fitness. “Intake Breathing's partnership reflects the growing interest in breathing optimization as part of training, endurance, recovery and overall athletic performance."
As the Official Marathon Month Sponsor, Intake Breathing will be woven throughout the member experience during August. Participants will discover the brand before, during and after their workouts through complimentary product experiences, educational content and branded touchpoints across Orangetheory's digital and physical ecosystem, including the Orangetheory app, in-studio digital screens, studio signage, social media and participating
fitness studios nationwide. Following the launch, Orangetheory and Intake will continue exploring opportunities to expand the partnership.
"When we first developed Intake, our goal wasn't to create another fitness accessory—it was to solve a real problem that athletes experience every day. Seeing our technology become part of one of the largest fitness communities is an exciting step toward making better breathing part of everyday training," said Jim Castillo, Founder & Inventor, Intake Breathing.
The partnership marks Intake Breathing's largest national fitness collaboration to date and introduces the brand to one of the country's largest boutique fitness communities. While elite athletes have increasingly incorporated breathing optimization into their training and recovery routines, Intake believes the benefits of better breathing shouldn't be limited to professionals. Through Marathon Month, Orangetheory members will have the opportunity to experience the same technology trusted by elite athletes.
For more information, visit www.intakebreathing.com and orangetheory.com.
About Intake Breathing: Intake Breathing is the creator of an innovative magnetic nasal breathing system designed to help people breathe better during sleep, exercise, recovery and everyday life. Invented by Jim Castillo, Intake's patented technology uses magnetic bands and disposable tabs to gently support the nasal passages without adhesives placed across the bridge of the nose. Trusted by elite athletes including Los Angeles Dodgers MLB All-Star pitcher Justin Wrobleski to Premier League pro Erling Haaland and World Cup standout Amadou Onana, and everyday consumers alike, Intake is on a mission to make better breathing more accessible through thoughtfully designed products that support performance, recovery and overall well-being. Learn more at IntakeBreathing.com.
About Orangetheory Fitness: Orangetheory® Fitness is a full-body, group workout that blends strength, cardio, and coaching to help our members burn fat and build muscle – fast – with results guaranteed. Every day, Orangetheory works to fulfill its mission of helping members live longer, more vibrant lives. The workouts utilize connected technology to track performance, so members can view their detailed results in real-time and monitor progress over time. Each workout is led by a certified coach to ensure members of all fitness and ability levels can be successful and continually challenge themselves. One of the world's fastest-growing franchise companies, Orangetheory franchisees have opened more than 1,300 studios in 49 U.S. states and 20+ countries. Orangetheory is part of Purpose Brands, the world's largest portfolio of fitness, health and wellness franchise brands and services. Visit Orangetheory.com for more information or https://www.orangetheory.com/en-us/international-opportunities/ for global franchise opportunities.
