From Los Angeles Dodgers MLB All-Star pitcher Justin Wrobleski to Premier League pro Erling Haaland and World Cup standout Amadou Onana, Intake Breathing, the patented magnetic nasal tool that optimizes breath while sleeping, training, recovering and performing, today announced the technology behind that movement is reaching everyday athletes as the official sponsor of Orangetheory Fitness Fitness's 2026 Marathon Month, the brand's signature annual member challenge taking place throughout August.
As part of the collaboration kicking off on Saturday, August 1, Intake Breathing will be integrated across Orangetheory's nationwide Marathon Month activation, reaching approximately 1,198 participating U.S. studios and more than one million members through in-studio experiences, digital channels, product sampling and branded campaign touchpoints during the brand’s signature annual fitness challenge.
As the Official Marathon Month Sponsor, Intake Breathing will be woven throughout the member experience during August. Participants will discover the brand before, during and after their workouts through complimentary product experiences, educational content and branded touchpoints across Orangetheory's digital and physical ecosystem, including the Orangetheory app, in-studio digital screens, studio signage, social media and participating fitness studios nationwide. Following the launch, Orangetheory locations will also have the ability to purchase Intake products through the company's approved vendor program.
"When we first developed Intake, our goal wasn't to create another fitness accessory—it was to solve a real problem that athletes experience every day. Seeing our technology become part of one of the country's largest fitness communities is an exciting step toward making better breathing part of everyday training," said Jim Castillo, Founder & Inventor, Intake Breathing.
The partnership marks Intake Breathing's largest national fitness collaboration to date and introduces the brand to one of the country's largest boutique fitness communities.
While elite athletes have increasingly incorporated breathing optimization into their training and recovery routines, Intake believes the benefits of better breathing shouldn't be limited to professionals. The Orangetheory partnership brings the same technology used by athletes including MLB All-Star Justin Wrobleski, Norwegian Soccer Pro Erling Haaland, World Cup Star Amadou Onana, to one of the country's largest fitness communities, giving everyday members the opportunity to experience it during Marathon Month.
For more information, visit www.intakebreathing.com and orangetheory.com to learn more.
About Intake Breathing: Intake Breathing is the creator of an innovative magnetic nasal breathing system designed to help people breathe better during sleep, exercise, recovery and everyday life. Invented by Jim Castillo, Intake's patented technology uses magnetic bands and disposable tabs to gently support the nasal passages without adhesives placed across the bridge of the nose. Trusted by elite athletes including Los Angeles Dodgers MLB All-Star pitcher Justin Wrobleski to Premier League pro Erling Haaland and World Cup standout Amadou Onana, and everyday consumers alike, Intake is on a mission to make better breathing more accessible through thoughtfully designed products that support performance, recovery and overall well-being. Learn more at IntakeBreathing.com.
About Orange Theory: Orangetheory Fitness is a global, science-backed, technology-tracked group fitness brand that combines heart rate-based interval training, strength and cardiovascular exercise to deliver personalized workouts for people of all fitness levels. With more than 1,500 studios worldwide, Orangetheory empowers members to live longer, more vibrant lives through expert coaching, real-time performance tracking and a supportive community focused on measurable results. Learn more at Orangetheory.com.
