Ashley Randow has dedicated her life to playing and coaching soccer, and recently she has noticed a fundamental challenge facing young female athletes: increasing pressure.
According to WMAR 2 News, Randow is the owner of Warrior Soccer Training in White Marsh, Md., an organization that provides skills training, camps and special events for young soccer players with big goals. As an extension of Warrior Soccer Training, Randow created The Whole Player Project, a year-long program designed to equip young female athletes ages 12 to 18 with confidence and performance skills.
“We have now premier leagues which give girls tremendous opportunity, but on the flip side of that, they’re being asked to meet the same demands as college and professional players,” said Randow.
The Whole Player project includes monthly meetings that cover topics such as confidence, identity, and navigating setbacks, and participants will connect with D-I athletes tackling similar struggles. The Whole Player Project will be available to athletes digitally or in person beginning in January 2027, and girls can apply to join the inaugural cohort until Nov. 12, 2026. Female athletes chosen for The Whole Player Project will pay varying monthly fees based on their availability to join in-person or virtually.
"This is really about developing the person," Randow said. "We're going to invest deeply in them — girls that are willing to grow, wanting to grow, desiring to grow."
Randow knows all about the demands placed on young athletes, having advanced from competing on U16 and U20 teams to playing Division I soccer and even coaching at the D-I level herself.
"Our mission is to help every single player reach peak performance for themselves, but we also want them to be women of character and integrity," Randow said.
The inaugural cohort of girls in The Whole Player Project will be limited to 15 in-person athletes based in Maryland, but participants joining digitally can do so from any remote location.
