Captive Audience

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For sports teams on shoestring budgets, lock-ins boost both revenue and community outreach

Photo of kids in a gymPhoto of kids in a gymOnly days after the softball team at Saint Mary's College in Notre Dame, Ind., held its first-ever lock-in for local youths last December, parents were calling first-year head coach Kristi Beechy to ask when the next one was going to be. After all, parents have a knack for recognizing quality child care once they find it. "This was the first time anything like this has been done around here, so some parents were probably a little leery of the situation," Beechy says. "But the parents of every kid who came were just delighted and excited."

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