Captive Audience

Paul Steinbach Headshot

For sports teams on shoestring budgets, lock-ins boost both revenue and community outreach

Photo of kids in a gymPhoto of kids in a gymOnly days after the softball team at Saint Mary's College in Notre Dame, Ind., held its first-ever lock-in for local youths last December, parents were calling first-year head coach Kristi Beechy to ask when the next one was going to be. After all, parents have a knack for recognizing quality child care once they find it. "This was the first time anything like this has been done around here, so some parents were probably a little leery of the situation," Beechy says. "But the parents of every kid who came were just delighted and excited."

Log in to view the full article
Page 1 of 1379
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide