The 2018 Purchasing Survey

graphics by Nicole Bell
graphics by Nicole Bell

Much has changed in America since March 2017, when for the first time AB published a purchasing survey as part of its annual Buyers Guide. However, results of a second-year survey indicate the athletic, fitness and recreation industries remain on a fairly steady budgetary course.

Earlier this year, AB reached out to high schools, colleges, health clubs, YMCAs, military installations and other organizations and received statistical insights from 288 total respondents. It's a group that closely mirrors the demographic makeup of the 2017 sample, with nearly 50 percent of those surveyed holding jobs in athletics and slightly more than 30 percent representing recreation. Fitness respondents again comprised roughly 10 percent of the sample. That said, whereas 2017 saw high school representatives enjoy a plurality (32 percent) among respondents, college and university employees comprised a leading 34 percent of the 2018 field.
 

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