Memorial Stadium Beer Sales Top Illini Expectations

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The first year of general seating beer sales at Memorial Stadium saw revenue exceed University of Illinois expectations by at least a couple hundred thousand dollars.

Illini athletics officials had predicted the season total to be in the low six figures, but realized $488,115 in beer sales instead. “I think we were pleasantly surprised with it,” UI senior associate athletic director Jason Lener told The News-Gazette of Champaign.

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