Big 12 commissioner Brent Yormark announced this week that his conferences is projected to bring in $710 million in gross revenue in fiscal year 2026, giving the league another record year in revenue but still likely keeping it in a distant fourth place behind the other Power Four leagues.
Yormark made the comments at the Big 12 meetings in Frisco, Texas.
“The number one thing I think about when I wake up" is how to narrow the revenue gap between his league and others, Yormark said, according to USA Today.
The $710 million estimate for fiscal 2026 is up from the $610.9 million reported by the Big 12 in its recently filed tax returns for fiscal 2025.
That ranked a distance fourth for that year behind the Big Ten ($1.47 billion), the SEC ($1.11 billion) and the ACC ($826.5 million). Revenue for those conferences is also expected to grow.
“We're doing everything we can,” Yormark told reporters. “You know, there's a lot of fixed revenue. You think about the conference business. There's not as much variable revenue as you'd like, but we're taking as much advantage of the variable pieces of the business as we can. Our commercial business is thriving. Were very aggressive there, and we're just looking to innovate, find new ways to better resource our institutions. And we'll continue to push forward in that direction.”
After losing Texas and Oklahoma to the SEC, the Big 12 Conference now comprises 16 full members: Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah, and West Virginia
