LSU Head Coach's Unprecedented $1M Match Challenge Contributes to Tiger's NIL Fund

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In the NIL era, there are conversations about schools directly paying players and the role of NIL Collectives, but LSU head football coach Brian Kelly may be the first to suggest a radical new NIL concept. Kelly offered to personally match all NIL donations made to the Tiger Athletic Foundation’s Excellence Fund from Dec. 13 to Feb. 5, 2025, up to $1 million.

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