Visitors to the JMU Bookstore during the six weekends on the 2025 James Madison University home football schedule can now directly impact JMU student-athletes with the "Dukes Roundup" initiative.
According to an announcement Friday at jmusports.com, all customers making purchases at the JMU Bookstore on Friday through Sunday of home football weekends will be prompted "Would you like to round up to support the JMU Student-Athlete experience?" If the guest selects yes, the purchase will be rounded up to the nearest whole dollar amount with the extra amount going to the JMU Duke Club to support the funding of scholarships and other operating budget expenses that directly impact the success of JMU student-athletes.
"The JMU Bookstore and the team at Follett have been great partners of JMU Athletics for many years," JMU director of athletics Matt Roan said, per the announcement. "This is a great opportunity for our constituents to enhance the student-athlete experience at JMU a little bit at a time. Small investments add up in big ways to allow us to maximize the potential of JMU's athletics program and to recruit and retain the best talent."
The JMU Bookstore is open Fridays from 8 a.m. to 5 p.m. and Sundays from noon to 5 p.m.. Saturday hours vary depending upon kickoff time but generally are 10 a.m. to 30 minutes postgame.
