Lack of NIL Rules Makes Way for Murky Whole-Team Deals

Tabatha Wethal Headshot
Alexander Schimmeck H Kab Gs8 F Mw Unsplash

The new era of name, image and likeness profitability that officially began in July is testing new ground with team deals. A lack of guidance from collegiate sports’ governing body on NIL is creating confusion about what kinds of deals should or shouldn’t be permitted, Inside Higher Ed reported.

An agreement between Brigham Young University and a protein bar company will provide scholarship football players with $1,000 each for representing Built Bar, while non-scholarship teammates receive a stipend that will “cover the cost of their tuition for at least one year,” according to ESPN.

Log in to view the full article
Page 1 of 118
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide