Lack of NIL Rules Makes Way for Murky Whole-Team Deals

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The new era of name, image and likeness profitability that officially began in July is testing new ground with team deals. A lack of guidance from collegiate sports’ governing body on NIL is creating confusion about what kinds of deals should or shouldn’t be permitted, Inside Higher Ed reported.

An agreement between Brigham Young University and a protein bar company will provide scholarship football players with $1,000 each for representing Built Bar, while non-scholarship teammates receive a stipend that will “cover the cost of their tuition for at least one year,” according to ESPN.

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