NBA Applies Tech to Basketball With Launchpad Program

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In June 2021, the National Basketball Association issued calls for submissions from technology startups as part of its new Launchpad program, which aims to evaluate and pilot emerging technologies that will help evolve the game of basketball.

According to the league, in the inaugural year of the Launchpad program, it received submissions from a diverse applicant pool across 25 countries, ranging from early-stage startups to large research institutions. The NBA has identified four priority areas for the program, including ankle injury innovation, elite youth player performance, referee training and development, and youth health and wellness.

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