Founder of BadJocks.com Discusses Hazing

Paul Steinbach Headshot

Founder of the tongue-in-cheek web site, badjocks.com, speaks seriously about hazing.

Oneonone308 Bob Reno was listening to sports talk radio one day in February 2000 when he learned that Tonya Harding had thrown a hubcap at her boyfriend, Marty McSorley was arrested for an on-ice slashing incident and Darryl Strawberry was in police custody - again. Reno promptly registered the domain name badjocks.com, and an online scandal sheet heavy on tongue-in-cheek humor was launched. Thousands of daily visitors now converge on the site "where 'Cops' meets 'SportsCenter,' " including members of mainstream sports and news media. It was a BadJocks scoop in May 2006 - photos posted of a Northwestern University women's soccer initiation involving alcohol consumption, bondage and simulated sex acts - that attracted a half-million hits a day and made Reno a sought-after spokesperson on the topic of sports-related hazing. It's a topic that he addresses with uncharacteristic seriousness, as Paul Steinbach discovered.

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