How Tech Failure Can Impact Sponsorship Agreements

Contract2 Feature

The Toyota Center, site of Houston Rockets home games and other sports and entertainment events, is operated, maintained and managed by Clutch City Sports and Entertainment, L.P. Prior to the facility opening in 2003, Clutch City entered into a naming rights agreement with Gulf States Toyota to have the facility named the Toyota Center.

The contract required Gulf States Toyota to pay approximately $5 million per year in exchange for naming rights and a lighted Toyota logo on the roof of the facility. Clutch City installed a red-lighted outline of the Toyota logo on the facility's roof using Plexineon light emitting diode (LED) strips manufactured by iLight Technologies Inc.

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