University of Minnesota Expands Alcohol Sales | Athletic Business

University of Minnesota Expands Alcohol Sales

The University of Minnesota has joined a number of other Big Ten schools and voted to expand alcohol sales at sporting events.

The U of M Board of Regents voted unanimously to approve the sale of beer and win at multiple on-campus sports venues for Gopher home games.

According to the Minneapolis NBC affiliate, Starting with the upcoming 2019-20 athletic seasons fans will be able to purchase beer and wine from all seating areas at both 3M Arena at Mariucci for hockey games and Williams Arena for basketball games. 

The venues will stop alcohol sales before the start of the third period in hockey, and just before the start of the second half in basketball. 

"We are appreciative of the Board in approving this measure," said athletics director Mark Coyle. "Our No. 1 goal will always remain to provide a safe and fan-friendly environment, but we also need to continue to be competitive in the amenities we offer our fans." 

The Athletic Department estimates that selling beer and wine at these venues will bring in an additional $250,000 per year after an initial investment of $70,000.

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