Equinox, SoulCycle Open Talent Agency

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Fitness instructors are in high demand, so much so that a pair of companies think trainers might benefit from a dedicated talent agency.

According to Fast Company, SoulCycle and parent company Equinox are teaming up on a joint talent management agency to serve "fitness stars." A press release states that the agency is backed by William Morris Endeavor and will represent “leading, market-defining fitness talent.” The goal is to develop social media personas and score large-scale sponsorship deals.

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