Mizzou's 'Tiger Stripes' Ticketing Targets Businesses | Athletic Business

Mizzou's 'Tiger Stripes' Ticketing Targets Businesses

In response to declining football attendance, the University of Missouri has created a new program that offers any business in the mid-state area a choice of three ticketing packages.

By enrolling in the so-called Tiger Stripes program, businesses in the mid-Missouri region can pick the Show Me Package (at a cost of $2,800), the Black and Gold Package ($1,400) and the Truman Tiger Package ($700). As reported by the Columbia Missourian, all three packages include: 

  • At least two football season tickets (the Show Me package includes four)
  • A reserved parking pass
  • The ability to buy single-game group tickets for $20 each for one game in 2019 (amount of tickets depends on package)
  • Discounted single-game tickets for employees to all other football games not designated as the company's selected game for the entire group 
  • Four men's basketball single-game tickets
  • Four women's basketball single-game tickets
  • Two season passes to all Olympic sports, excluding women's basketball
  • Invitation to exclusive group events, which includes one tailgate before a designated football game
  • Membership on the Tiger Stripes Committee, which MU Athletics said in the release will give businesses "a voice when concerning Mizzou Athletics" 

Show Me package members also receive a personalized football with the name of their business. Members of the other two packages receive window clings. 

According to the Missourian, the main differentiator is the amount of group tickets for the designated home game. Show Me package members receive 100-plus group tickets, Black and Gold members receive 50-plus group tickets and Truman Tiger members receive 15-plus group tickets. 

The season tickets, listed at $200 per ticket in each package, break down to $150 for the ticket and $50 that goes into the Tiger Scholarship Fund.

Missouri is not alone its attempt to stem fan attrition, and NCAA football attendance declined seven percent across the board from 2015 to 2018. Those two years are significant to the Tigers, who haven't drawn 60,000 fans to any one game since 2015 and who dropped into the lower third among the 12 public institutions in the SEC last season.

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