Atlantic Union Bank Center | James Madison University 

Harrisonburg, Virginia
Construction Cost: $113.9 million
Area / Square Feet: 225,000 SF
Occupancy Date: November 2020

The Atlantic Union Bank Center and parking deck is located on the east side of the James Madison University campus and is designed to seat 8,500 patrons. The parking deck accommodates 1,500 vehicles, and a common pedestrian plaza joins the new convocation center and parking deck. The facade was designed to relate to the university’s adjacent campus buildings, as well as nearby dining and housing facilities. In doing so, the facility is designed in a way that complements JMU’s unique architectural context.

The primary function of the Atlantic Union Bank Center is to accommodate men’s and women’s basketball programs, as well as university graduations and various other student gatherings. Designed in three levels, the center’s event level is dedicated to supporting players’ needs. It features team facilities, weight training spaces, practice facilities, and storage and support spaces. The mezzanine level provides dedicated spaces for media and facilities management, as well as additional weight training areas. The main concourse level focuses on creating a unique fan experience by offering food, retail, club lounges, suites and ticketing.

In addition to housing student activities, the center is also intended to serve as a regional showplace. As such, it draws events and performances to campus, which not only enhances the overall student experience, but benefits the surrounding community as a whole by fostering tourism to the city.


Moseley Architects

Virginia Beach, Va.



Kansas City, Mo.


Locker/Shower - Shower/Toilet Partitions

ASI Group

Gymnasium/Field House/Arena - Floor Covers

Connor Sports

Indoor Sports Surfaces - Basketball

Connor Sports

Indoor Sports Surfaces - Multipurpose

Connor Sports

Gymnasium/Field House/Arena - Scoreboards/Timing Systems


Locker/Shower - Lockers

Hollman Inc.

Gymnasium/Field House/Arena - Arena Seating

Irwin Seating Company

Gymnasium/Field House/Arena - Bleachers/Grandstands

Irwin Seating Company

Locker/Shower - Flooring

J+J; Architessa

Gymnasium/Field House/Arena - Divider Curtains

Melfabco Inc.

Gymnasium/Field House/Arena - Lighting

Musco Sports Lighting LLC

Gymnasium/Field House/Arena - Wall Padding

Performance Sports Systems

Gymnasium/Field House/Arena - Basketball Backboards/Supports

Performance Sports Systems 

Fitness Center - Flooring, Fitness Center


Training Facilities - Hydrotherapy Tanks

SwimEx Inc.