Matrix Fitness is trusted and loved in commercial facilities around the world. The company’s complete collection of strength training equipment is also changing the way athletics programs everywhere push their athletes and teams to reach their ultimate potential. In addition to training tools for every kind of athlete, Matrix is uniquely positioned to adapt its solutions to any kind of facility and team, while staying on the cutting-edge of athletic performance training.
When it comes to the equipment itself, Matrix offers everything from the rigs, racks and plate-loaded equipment that are the backbone of strength training to more advanced options that make strength training smarter than ever. Exclusive Breaker Benches allow athletes to get into the start position with less stress on their joints. Other products like configurable racks pack in the functionality to help athletics programs make the most of available floor space. No matter what equipment programs choose for their facilities, everything is designed to maximize the work athletes put in and the results they get in return.
Knoxville High School, Iowa
“The overall layout of the room really lends itself well to a lot of kids being able to get a lot of work done and not have to stand around and wait,” says Ryan Paulsen, activities director for Knoxville Community Schools in Iowa. “We are very pleased with everything about this. The design, the layout, the equipment, the space, the functionality and the look of it.”
As Paulsen suggests, customization is also an important aspect of what Matrix offers. The strength team at Matrix works with athletics programs to conceive, design and install custom equipment that optimizes space and functionality. With decades of experience in the industry, Matrix is able to take the visions of athletics and activities directors and refine them to increase training variety, storage and the number of users engaged at each station. Matrix goes even further with comprehensive customization options — a full spectrum of color choices for frames and upholstery to match school colors, plus the ability to provide branded graphics, premium embroidery, laser-cut steel and more — to make sure the offering is perfectly matched to each unique program.
Millville High School, New Jersey
“When you walk into our weight room facility, it’s all blue and orange – our school colors,” says Dave LaGamba, athletic director for Millville High School in New Jersey. “Student-athletes especially have a sense of pride. We wanted there to be some sort of aesthetics to it because we know that when you’re in here, that pride is that extra 10 percent that you want to bring to the workout. So I think that we’ve brought that to Millville, and I think it’s going to trickle down in years to come.”
Paulsen notes that Knoxville’s weight room is strategically located to promote visibility. “It was really important to us to put a lot of school branding in there, on prominent spots such as the racks, dumbbells and weight plates so that we could further make a splash with the brand-new space.”
Yet another advantage that helps Matrix serve the needs of athletics programs is the strategic positioning of one of the company’s manufacturing facilities. Located near Milwaukee, Wis., the facility specializes in crafting strength equipment with a range of custom features. Advanced manufacturing processes, including robotic welding, laser and plasma cutting, fabricating, milling, lathe machining, grinding, powder-coat painting, assembling, upholstering and more, receive strict oversight from Matrix’s skilled tradespeople to ensure that only high-performance design and lasting durability makes it to the company’s athletics partners. Additionally, having manufacturing capabilities in the U.S. allows Matrix to quickly react to trends and customer feedback, as the company can iterate concepts and modify products in real-time as needs evolve, expediting the process from prototype to proof of concept.
Though it’s difficult to predict the evolution of athletic performance training, Matrix is well positioned to respond to new needs and trends, as the company will this September with the release of its endlessly configurable MX Racks. Matrix’s partners will attest that the company’s wide range of strength training equipment can help any kind of athlete reach their ultimate physical potential and help any team achieve more. Most importantly, however, is Matrix’s commitment to customization, ensuring that its strength training solutions make each workout a celebration of the athlete and their team’s unique culture of dedication.
For more information, visit matrixfitness.com/athletic-performance.
