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The Press Enterprise (Riverside, CA)
A San Diego sports arena previously known as Valley View Casino Center has a new name: Pechanga Arena San Diego.
San Diego's City Council approved Pechanga Resort and Casino as the new naming rights-holder for San Diego Sports Arena during a meeting earlier this month.
The arena, at 3500 Sports Arena Blvd., is not only the home of hockey team San Diego Gulls, soccer team San Diego Sockers and lacrosse team San Diego Seals, but is also a well-known concert venue. It's hosted such bands and artists as Queen, Janet Jackson and Garth Brooks.
A news release from Pechanga says the management company for the arena, AEG Management, reached out to the casino resort after learning that Valley View Casino and Hotel in Valley Center would not be renewing a naming rights contract initiated in 2010.
"We have several partnerships with organizations that are synonymous with Southern California entertainment, including the Lakers, the Angels and Staples Center," said Pechanga Tribal Chairman Mark Macarro in a news release. "Believe it or not, the San Diego Sports Arena is the closest major arena to Pechanga, so when they reached out to us, we were excited by the opportunity to partner with this historic venue."
According to the release, all the signs on the outside of the arena will be changed to reflect the new name byDec. 21.
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