RECENT ARTICLES
  • Louisville Secures $1.5M in Seat-Restoration Funding

    by Jason Scott August 2019

    The University of Louisville had already announced plans to revitalize the seats inside Cardinal Stadium — but a new sponsorship agreement was just announced that will help finance the project.

  • New Product Roundup: Fitness | Safety | Scoring

    by AB Staff August 2019

    Check out the newest products as seen in the July | August 2019 issue.

  • Former AD: ESPN Paid for Michigan Stadium Lights

    by Paul Steinbach August 2019

    How did Michigan Stadium come to have permanent field lighting in 2010? Former University of Michigan athletic director Dave Brandon shed some light on the subject during an appearance this week on current football coach Jim Harbaugh's "Attack Each Day" podcast.

  • UT-Martin Closes Part of Stadium Amid Safety Concerns

    by Jason Scott August 2019

    Officials at the University of Tennessee at Martin are taking precautionary measures after a routine inspection identified some issues with the school’s ROTC building — which also serves as visitors seating for Hardy M. Graham Stadium. 

  • Alabama Shows Off New Stadium Lighting

    by Jason Scott August 2019

    The University of Alabama released an eye-catching video of the new LED light system on display at Bryant-Denny Stadium.

  • Infographic: The Internet of Things in Professional Sports

    by AB Editors August 2019

    These days, everything from wrist watches to refrigerators are connected to the internet. As more things are becoming networked, and the so-called "Internet of Things" expands, the sports and fitness industries are not exempt. Check out this infographic for more on how smart technology is weaving its way into the industry.

  • Report: MLS Poised to Expand into St. Louis

    by Jason Scott August 2019

    Lose one football team, gain another — just of a different sort.

  • Penn State Open to Hosting High School Football Games

    by Andy Berg August 2019

    Penn State is reaching out to high school football teams, saying the school is open to hosting at least a few games at the iconic 107,000-seat Beaver Stadium. 

  • What to Consider When Embarking on A High School Branding Strategy

    by Andy Berg August 2019

    The small, tight-knit community of Elkhorn, Wis., isn't short on pride or support for its schools and athletics programs. The town has passed a pair of referendums over the past five years, approving monies for upgrades to everything from the Elks' academic and common areas in different buildings across the district to gymnasiums, expanded tennis courts, new turf for its football field, and a major practice and fitness facility for the high school called The Agility Center. Each of these projects was approached with an eye toward ensuring that the projects themselves speak for and about "The Herd."

  • Raiders, Allegiant Agree to Naming Rights Deal

    by Andy Berg August 2019

    Las Vegas-based Allegiant Airlines has landed naming rights for the new Raiders stadium in Sin City.