WebRacing Inc.

2702 Monroe St.

Madison, WI 53711

USA

Website:

https://www.webracing.org

Phone:(608) 273-2292

Fax:(847) 787-5292

(Photo courtesy of Reebok)

Technology Makes Fitness More Interactive, Engaging

One of the hottest trade shows to attend this year if you were a leading fitness company isn't one typically associated with fitness: the International CES (Consumer Electronics Show), held this past January in Las Vegas. "I've been going to CES for many years, and this was the first year Precor had a booth," says David Flynt, director of Precor's Experience Development Center. "It was fascinating to see the growth of the digital health space, but more interesting was the way the concepts and issues around digital health were showing up in other booths. You couldn't go into a big booth — Intel, Sony, Samsung, any of these traditional CES companies — without finding some aspect of digital health."

Fitness Equipment > Cardio > Accessories > Entertainment Systems

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