Body Training Systems

2130 New Market Pkwy.

Marietta, GA 30067

USA

Website:

https://www.bodytrainingsystems.com

Phone:(770) 989-4700

Fax:(770) 989-4710

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Les Mills Unifies U.S. Operations with Acquisition

Les Mills International has unified its distribution and customer service operations across the United States by acquiring the South Central distributorship.

BTS Joins MDA's Augie's Quest and Commits to Raise $2 Million

Licensed programming from Body Training Systems (pictured), Les Mills and others come with high up-front costs, but offer club owners many benefits. (Photo Courtesy of Body Training Systems)

Health Club Owners New Believers in Prepackaged Group Fitness Programs

Group fitness is vital to our business. We know that members who take classes come in more often, keep their memberships longer and bring us more referrals than those who don't. One year ago, when we reported in this space about our exploration of prepackaged, pre-choreographed group fitness programs, we hadn't quite answered all our questions. Could such programs (offered by the likes of Les Mills or Body Training Systems) improve our already fine group fitness program offerings? Could licensed programming create excitement? Could it bring new people into the group fitness room, most notably men and beginners? Could it drive membership sales and help extend memberships? Could it improve the performance of our instructors? In short, would we get an appropriate return on the investment we'd be making in terms of time, money and effort to implement somebody else's program?

Licensed programming from Body Training Systems (pictured), Les Mills and others come with high up-front costs, but offer club owners many benefits. (Photo Courtesy of Body Training Systems)

Health Club Owners New Believers in Prepackaged Group Fitness Programs

Group fitness is vital to our business. We know that members who take classes come in more often, keep their memberships longer and bring us more referrals than those who don't.You cannot afford to recreate the marketing tools they put at your disposal. As owners of a small business, we do not have the resources to hire professional photographers, do photo shoots and create banners, posters, literature, Web content - and then do it all again 90 days later. As a licensee, we have access to professional images and tools for a fraction of what they are worth, and those tools enhance the image of our entire business.You can't train your instructors as well as they can. When was the last time you sent your group fitness instructors away for a three-day weekend to do nothing but work on a single class? When we sent our first four instructors to Les Mills training, they came home exhilarated but exhausted, both physically and emotionally. They had done nothing but work on one class - indeed, each of them worked on nothing but a portion of one class - for three days. Everything they did was critiqued, from their ability to make eye contact to their posture and their cueing. We never could have recreated that training, and our instructors came home understanding the high level of performance that was expected of them.Your young instructors will love it. Unlike longtime group fitness instructors who live for creating new classes, making playlists and perfecting their moves (we know you're still out there), our instructors who are in their 20s have no such passion for all things group fitness. Licensed programming is perfect for this new generation of instructors who don't mind working hard or being critiqued, but who have no interest in creating something new or being left on their own to interpret someone else's class. With licensed programming, they can be told what to do and how to do it.They have systems that you don't. Both Les Mills and BTS will emphasize the importance of a proper launch when rolling out their programs - and better still, they'll tell you how to do it if you've never done it before. How do you blend one or two licensed programs with your freestyle offerings? They'll tell you how. How do you determine what class to offer and when? They'll tell you. Even if you think you're really good at everything associated with your group fitness program, you'll want to tap the knowledge that's available to you, because they are better at it than you.You are part of the community. Unlike group fitness offerings that are geared toward the certification of just instructors (such as Flirty Girl, YogaFit and Powerstrike), the licensing model of BTS and Les Mills creates a community of instructors and businesses. Instructors have access to tools and resources to help them find work at licensed facilities, and we can be confident in the skills of instructors we might meet through the Les Mills network, because they successfully completed the same certification process as our own instructors.

How to Select a Prepackaged Group Fitness Program

Prepackaged group fitness programs might be right for your club, but only if you do them correctly.

Pre-Style vs. Freestyle

Which is better for your fitness center: pre-choreographed group exercise programs, or freestyle classes? Here are the pros and cons of both.In almost all cases, the acoustical background in fitness centers is music that would be judged as "loud." A study by Hull (1991) found that 80 percent of the facilities studied played music that poses a serious health risk (105 dBA). In 2006, the American Speech-Language-Hearing Association listed fitness centers as facilities that commonly exceed the desired decibel level of 85 dB SPL. This excessive intensity level directly relates to an increased risk for hearing loss. Smaldino (1998) and Munson (1995) have studied the effects of fitness levels and hearing loss, but little research pertains to hearing loss possibly resulting from the noise level within a facility.

Fitness Equipment > Strength/Functional Training > Barbells

Fitness Equipment > Cardio > Group Exercise Programming

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