Atmosphere

Atm20 Stacked20 Logo201920x1080

416 Congress

Austin, TX 78701

USA

Website:

https://www.atmosphere.tv

Areas Served:

US, UK

Phone:(512) 947-5789

Atmosphere is the leading streaming TV platform for businesses and enables venue operators to elevate their space, operate with ease, and improve their bottom line. The award-winning content spans 60+ channels for all audiences, including viral videos with Chive TV and a suite of news channels including News, Sports, and Entertainment, all programmed for out-of-home viewing and able to be viewed on their own or incorporated into a playlist of varied content. The service also comes with added value tools that enable businesses to communicate with their customers to upsell and cross-sell. It’s delivered entirely for free, which allows customers to improve their bottom line compared to the expensive and less versatile business packages from cable and satellite companies.

Shutterstock 1471750145 Cmyk

Five Keys to Successfully Opening a New Facility

Image courtesy Vallerie Little

Blog: Creating Buy-In for $70M McKinney ISD Stadium

The most important facet of building a stadium is to ensure buy-in from all stakeholders. Your community must be convinced the stadium is what’s best for their student population so they will defend it throughout the process. The first person you need buy

Arch Design1 1007 Fm

Fitness Facilities Go Green

There are many ways your fitness center can make environmentally sound choices, and set a good example for members, staff and competition alike.When designing a fitness center, attention needs to be paid to where the group exercise studio is located. "It would be best to have [it] on the main arteries to be able to move large numbers of members without creating congestion around entry points," says David Phillips from Fabiano Designs, Montclair, N.J., adding that entering through the back of the room is best, though not essential. Rudy Fabiano says exercise studios are social, by nature. "In designing these areas, we like to exploit this by making larger waiting areas, with seating [that looks] at the rest of the club," he says. A good "visual" in and out of the studio is also important.Fitness centers have always been a challenge to construct because of their unique requirements. Large clear spans, multiple uses and budget considerations are just some of the concerns owners and managers have to take into account when planning a new athletic facility. Because of these concerns, metal buildings can be a good solution for these types of buildings. Ranging from simple, single-purpose structures to vast multi-use buildings, metal buildings are both versatile and cost-effective. They are relatively easy to construct, can be erected within a tight schedule and are easy to maintain. Metal buildings can also be long-lasting.

Climbing Wall Basics

Location, programming, staffing and marketing all play a role in the success of your facility's climbing wall.Climbing and bouldering walls have broadened the appeal of rock climbing. However, the sport retains a specialized image, and requires foresight in design, strong promotion and programming, and enthusiastic staffing to ensure that the wall will be well-used. Climbing has an edge over repetitive gym-based exercise because of the thrills, skill and challenge involved. Members may join your fitness center purely on the basis that it has a climbing wall, and to all facility visitors, a climbing wall can present an impressive visual impact.Climbing continues to be a fast-growing sport, and climbing walls have broadened its appeal with the convenience and comfort of indoor facilities. When deciding whether to install a wall in your fitness center, consider design, location, atmosphere, maintenance, routing and marketing to ensure your climbing facility is a success.Approach wall suppliers to help you focus on the climbing concept most suited to your situation. Brewer's Ledge, Boston, Mass., poses a straightforward question to its clients: "What are your goals?" A fitness center may be looking to create a complete climbing center, a simple place to experience a bit of rope work or a feature to help promote the fitness center as a whole. Conant Brewer, president of Brewer's Ledge, says this consultation phase is critical, as clients often have never clarified the purpose of their climbing facility.Shane S. Riffle, senior program director of Ralph J. Stolle Countryside YMCA, Lebanon, Ohio, says the main considerations when designing a climbing facility are cost of construction and operation, potential usage, marketing opportunities and programming potential.Location is essential for climbing walls. Climbing walls can provide fitness centers with a visual feast, which can attract not only users but can entertain observers. Situating your climbing wall behind the reception area, for example, can provide a striking backdrop.Many facilities have found an opportunity to convert underused areas to climbing. Countryside YMCA, for instance, converted a racquetball court into a climbing facility. To help create atmosphere, it painted a mural of Arches National Park on one of the open walls.Atmosphere is a key component in design, and can have a powerful effect on the popularity of your climbing area. Dirk Bockelmann, director of sales at The Boulder Rock Club and the Colorado Mountain School (BRC), Estes Park, Colo., says that his facility pays attention to dust management, lighting and temperature control, and ensures music is upbeat and suitable.EquipmentOn the other hand, BRC does not use auto belay systems. "They would allow our members to use the facility when they do not have a climbing partner; however, they require significant training and maintenance," says Bockelmann.Once you have your climbing facility installed, whether it is successful in large part depends on the energy of those staffing it. "We hire people who are friendly and safety-conscious," says Riffle. "You can teach skill, but good customer service is a must."Maintenance is often taken care of in-house. And Brewer says that, with most facilities, maintenance is usually handled by in-house staff. "The key issues on belayed walls are rope and belay inspections, documentation of all maintenance and trying to keep the holds clean," he says.Riffle says Countryside YMCA cleans holds and performs daily safety inspections. In addition, he says the climbing wall is annually inspected by an Association for Challenge Course Technology-certified builder. He adds that it is important to follow the manufacturer's instructions to ensure a well-maintained wall.As climbers grow familiar with a wall, existing routing patterns (i.e., where the holds are placed) can lose their initial challenge. Change keeps people interested. "Route-setting, from a manufacturer's perspective, is never done enough," says Brewer. "This is an area that, as climbing grows to many different types of facilities, could stand much more work and thought."BRC changes its entire route library every two months. This means all holds and tape are on the wall for a maximum of two months. "Our course-setting team manages this process, led by the manager of operations, who uses a bell curve graph to cater to all levels of climber," says Bockelmann.UsageAt the Y, a wide age-range of members uses the climbing wall, from as young as four years old to older adults. "We try not to attract the hard-core climbers, so as not to intimidate our beginner population," says Riffle. "For us, it is a fun way for members to experience this sport in a ... non-intimidating environment."While the safety and convenience of climbing walls, bouldering and climbing machines like TreadWall have broadened the appeal of climbing, it is still far from being an all-inclusive activity. Older adults, obese people and those with disabilities are largely excluded by the nature of the activity. However, it is not difficult to imagine equipment aids that would, for example, support some of the climber's weight or compensate for disabilities. "As far as I am aware of, there are no commercially available devices to assist disabled climbers," says Bockelmann. However, he gives an inspirational example of one of the BRC members, Malcolm Daly, president of climbing gear company Trango, who lost his leg in an accident but climbs several times per week using a custom-made prosthetic limb.A downside is that climbing is still viewed as a specialized activity and, therefore, it is most suited to a facility that can attract a suitably large pool of interested users. In addition, climbers can be a different breed, and may not "gel" with other facility members.Atmosphere, routing, programming and promotion are vital to ensure a vibrant wall. Given its visual impact, a busy wall can createmore interested participants. An inherent problem with even a large climbing wall is that only a small number of people can make use of it at one time. Group classes can help to spread out users over the day and week. Fitness centers canincrease wall usage during non-peak times by offering special access to community groups and schools. Promotional events can also work well, such as climbing races, individually or in teams. Climbing walls offer good opportunities for corporate away-days and associated events, which can also boost usage.Bockelmann says BRC uses local print media for advertising and promotion."Close ties with the local climbing community and the nurturing of our community role are very important to the BRC," he says. "The local community is what supports and promotes the club, and so communicating well with this group is paramount to our growth."Keys to successThe Ralph J. Stolle Countryside YMCA, Lebanon, Ohio, has approximately 195,000 square feet of facilities; climbing is a relatively small component. Named "The Summit Climbing Center," this climbing facility was made by Eldorado Wall Company and features a rocklike texture, along with a TreadWall. Classes are offered as an introduction to rock climbing. In addition, the center offers private lessons taught by American Mountain Guide Association-trained instructors. The Summit is also available for birthday parties and group rentals.

Program Management Tools > Software/Online Services > Entertainment

Fitness Equipment > Cardio > Accessories > Entertainment Systems

Fill out the form below to request more information about Atmosphere

Buyer's Guide

Information on more than 3,000 companies, sorted by category. Listings are updated daily.

AB Show 2025 in San Diego

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 5-8, 2025