CSU Lands $37.7M for Stadium Naming Rights

Andy Berg Headshot

Colorado State University came out big on its deal for the naming rights to Sonny Lubick Field. Public Service Credit Union has agreed to a $37.7 million deal, making it one of the largest collegiate athletic venue naming agreements in history.

When added to the $20 million initially given in 2016 to name Sonny Lubick Field, the naming rights revenue for the stadium total out at $57 million.  

According to a press release on CSU’s website, the Colorado State agreement with PSCU is for 15 years and includes annual escalator clauses for inflation, as well as a signing bonus, in recognition of the visibility and success of the new on-campus stadium, which begins its second football season in August. 

CSU President Tony Frank said the agreement makes sense for both CSU and PSCU. "Our stadium will carry the name of a Colorado-based business that shares our commitment to creating opportunity and opening doors for people at all income levels,” Frank said in a statement. “Our mission and our values as a university align so well with those of PSCU, and the investment by the credit union and its members in our campus and programs will bring great visibility to how much they accomplish as a visionary community partner."

PSCU was founded in 1938 and has more than $2.3 billion in assets and more than 230,000 members.

The $225 million Sonny Lubick Field at CSU opened in 2017. The 727,000-square-foot facility set an all-time attendance record with a total of 192,369 fans and a per-game average of 32,062 last year.

Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023