Branding the Campus Recreation Center

[Photo courtesy of the University of Missouri]
[Photo courtesy of the University of Missouri]

We live in a branded world. The things we eat, the things we wear, the things we drive are all branded. From Rolex to Jaguar and IKEA to Kia, it is nearly impossible to escape branding. However, one place that we often do not see branding is in recreation centers or municipal community centers. Collegiate athletic facilities and many professional sports venues have led the way with institutional branding, and we are now seeing the concept of branding take hold in college recreation centers.

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