Seven Steps Toward an Effective Facility Branding Initiative

Paul Steinbach Headshot
University of Alabama, Mal M. Moore Athletic Facility rotunda [Photo courtesy of Forty Nine Degrees]
University of Alabama, Mal M. Moore Athletic Facility rotunda [Photo courtesy of Forty Nine Degrees]

This article appeared in the July/August issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

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