In an effort to cover the additional $20.5 million needed to pay student-athletes, Louisiana State University is hoping to boost revenue with the sale of jersey patch advertisements.
“LSU has mapped out where the patches would go on every jersey, from cross country to football. Most of them would appear on the chest in purple and gold,” wrote Wilson Alexander for The Advocate.
In an effort to cover the additional $20.5 million needed to pay student-athletes, Louisiana State University is hoping to boost revenue with the sale of jersey patch advertisements.
“LSU has mapped out where the patches would go on every jersey, from cross country to football. Most of them would appear on the chest in purple and gold,” wrote Wilson Alexander for The Advocate.
A program official added that LSU does not want "some crazy, NASCAR-like situation," with advertisements plastered all over athletes' uniforms.
The move would require approval from the NCAA, which has already approved sponsorships on the field and court.
A year ago SEC commissioner Greg Sankey said he thinks jersey patch advertisements are a go.
“We’ve had jersey patches in bowl games,” he said. “I would anticipate there’s going to be a continuing push (for new revenues), and we’re going to have to come to some agreement in this new environment on where those limits exist.”
