Marketing: Page 2

High Profile HS NIL Deals Continue As New Balance Signs Five Student-Athletes

New Balance has jumped head first into the high school NIL game by signing five high school student-athletes in those states that permit it, including Maryland, Pennsylvania, Oregon, Virginia and Missouri.

Sponsored

Electronic Beam Steering: How LVH-900 Saved the Day at Georgia Southern

Biamp Systems

When traditional audio solutions would have required costly reinstallation, innovative Biamp technology delivered exceptional sound without touching a loudspeaker.

Electronic Beam Steering: How LVH-900 Saved the Day at Georgia Southern

Ohio State Offering $1K Indoor Tailgate Experience for CFP Game Against Tennessee

Fans can pay $1,000 to attend a tailgate in the Ohio State Recruit Room inside Ohio Stadium, where OSU athletic director Ross Bjork will be present, as well as Cardale Jones, Brutus Buckeye, the OSU Cheer and Dance teams and more.

Report: Total NIL Market for 2024-25 Expected to Hit $1.67B

The total NIL market is projected to reach an astronomical $1.67 billion in 2024-25, which is up from the $917 million in 2021-22 when college NIL was introduced.

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Penn State Students Cry Foul Over CFP Student Section Tickets Being Sold to General Public

Students at Penn State are accusing the school of selling student tickets for the Nittany Lions' upcoming College Football Playoff game against Southern Methodist University to the general public in an effort to increase revenue.

University of Nebraska Wins Big Ten Blood Drive Competition

As the winning school, the University of Nebraska was awarded a trophy and a $1 million check to fund student and community health.

Snoop Dogg Announces NIL Compensation for Arizona Bowl Players

Snoop Dogg announced this week that he and fellow rapper Dr. Dre are working to partner with brands on NIL deals to compensate student-athletes who play in this year's Arizona Bowl.

University of Tulsa Football Players Say Promised NIL Money Was Never Delivered

The University of Tulsa starting quarterback, Cooper Legas, is speaking out about NIL money that was allegedly promised to football players when they were recruited but has since not materialized.

Tennessee Middle School Says UC Sent Cease-and-Desist Letter Over Bearcats Logo, Mascot

A middle school in Tennessee must choose a new mascot after the district’s athletic department said it received a cease-and-desist letter on behalf of the University of Cincinnati.

Student-Athletes Volunteer with Foster Children for NCAA Civic Engagement Day

Student-athletes at Belmont University took part in the NCAA’s Civic Engagement Day by volunteering with foster children of Middle Tennessee.

Marquette, South Dakota Introduce 'Pledge Per Win' and 'Pledge Per Three' Initiatives

At Marquette, the "Pledge Per Three" initiative, created by Be the Difference NIL, allows fans to contribute to the NIL fund for every three-point shot made in the 2024-25 season.

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T-Mobile Competition to Give Multimillion-Dollar Upgrade to One Winning HS Football Team

The competition, Friday Night 5G Lights, is working with football legend Rob “Gronk” Gronkowski to give back to high school football teams.

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AD Manuel Mulls Advertising in Michigan Stadium to Generate Revenue

The University of Michigan athletic department is planning to survey fans and season ticket holders on ways to generate additional revenue amid the new revenue-sharing model resulting from the House v. NCAA lawsuit settlement.

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AB Show 2025 in San Diego

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 5-8, 2025

Buyer's Guide

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