Marketing: Page 2

U. of Iowa Grossed $3.2M in First Year of Beer Sales

In its first year selling beer throughout its sports venues, the University of Iowa athletic department generated more than $3.2 million in gross sales, according to numbers supplied to The Athletic via an open-records request.

June 7, 2022

Notre Dame Adds Female Reference to 'Victory March'

To commemorate the 50th anniversary of women being admitted to the University of Notre Dame, the school is altering its famous "Notre Dame Victory March" fight song to include a reference to "daughters."

June 6, 2022

PepsiCo Shift: Big Leagues to Women's, College Sports

PepsiCo Inc.’s Gatorade is dropping its National Hockey League sponsorship to focus on women’s sports and college athlete deals, its global head of sports marketing Jeff Kearney said in a LinkedIn post, as reported by Bloomberg.

June 2, 2022

Industry Icon Norris Legue Has Died at Age 85

Norris Legue called himself The Guru of Glue, and it was a nickname that, well, stuck. The moniker projected a cheeky confidence — the special combination of New Orleans roots and New Jersey moxie.

June 1, 2022

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College QB Endorses Candidate as Part of NIL Deal

Name, image and likeness entered the realm of American politics this week as a college quarterback shared his support for a local district attorney candidate.

May 26, 2022

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Nebraska Suspends Balloon Release at Football Games

University of Nebraska athletic director Trev Alberts announced on his radio show Monday that fans will not be given balloons at Memorial Stadium to release upon the Huskers' first score during football games this season.

May 24, 2022

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Saban: Texas A&M 'Bought Every Player on Their Team'

Alabama head football coach Nick Saban this week continued his public critique of the current NCAA NIL rules, saying that rival Texas A&M was able to essentially buy every player on the team's current roster.

May 19, 2022

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Sisters First HS Athletes Signed by Nike to NIL Deals

Soccer-playing sisters Alyssa and Gisele Thompson from Studio City Harvard-Westlake in California have become the first high school athletes to be signed by Nike for name, image and likeness representation.

May 18, 2022

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Governing Bodies

Fissures Forming in NCAA's NIL Crackdown Attempt

A week into the NCAA's supposed crackdown on name, image and likeness policy, cracks are already appearing in the association's initiative.

May 17, 2022

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Governing Bodies

Ohio High Schools Vote Against NIL Proposal

The Ohio High School Athletic Association announced Tuesday morning that a majority of the member school principals have voted against name, image and likeness opportunities for the state's prep athletes.

May 17, 2022

NIL Expert: $50K Deals Likely in Football, Basketball

Football and men’s basketball players on scholarship in one of the Power 5 conferences can expect to earn a minimum of $50,000 each year he plays because of the influx of cash from so-called booster collectives brokering name, image and likeness deal.

May 13, 2022

Governing Bodies

Iowa's Barta 'Pursuing' Repeal of One-Time Transfer Rule

Just over a year after the NCAA approved a policy allowing collegiate athletes to transfer once without having to wait a year to play, University of Iowa athletic director Gary Barta is “pursuing” a repeal of the rule.

May 13, 2022

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SCOTUS Rules in Favor of Praying Coach

The Supreme Court has sided with a former high school football coach who lost his job for praying on the field after a game...

Ohio State Football

Ohio State Leads Nation in Deals at NIL's One-Year Mark

Return to Running Keeps Prep Coach on Road of Recovery

Thief Nabs All of High School Football Team's Helmets

Improving Rehab Programs: ACL Recovery and Aquatic Therapy

Improving Rehab Programs: ACL Recovery and Aquatic Therapy

AB Show 2022 in Orlando

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

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