Premium Partners

Marketing: Page 2

Marketing
Kansas Opens Stadium in Second Half to Ticketless Fans
The University of Kansas opened its stadium gates to incoming ticketless traffic for most of the second half of the Jayhawks' game Saturday against No. 3 Oklahoma.
October 25, 2021
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Marketing
Amateurism Rules Changes to Allow N.Y. Preps to Cut NIL Deals
The New York State Public High School Athletic Association announced Wednesday that it has revised its rule regarding amateur athletes in New York, and that they are now allowed to benefit from their name, image and/or likeness.
October 21, 2021
Carissa Rogers Wu Utu6 49a I Unsplash
Marketing
Which College Athletes are Making NIL Money, and How?
How much money college athletes are making through name, image and likeness deals varies widely by the individual's (and in some cases an entire team's) status, sport and level of competition.
October 15, 2021
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Marketing
Brewers, Wisconsin Health System Gift Newborns Playoff Onesies
The official health care provider of the Milwaukee Brewers is celebrating the playoffs by gifting newborn Wisconsinites with a special, limited edition outfit.
October 8, 2021
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Marketing
U. of Texas Officials Build Directory of Athletes for NIL Tie-Ins
University of Texas officials have built a directory to connect boosters and student-athletes with the hope of facilitating name, image and likeness sponsorship deals.
October 8, 2021
Governing Bodies
D-I Men's and Women's Basketball Explore Joint Final Four
The Division I Men's and Women's Basketball Committees are exploring the possibility of holding their Final Four in the same cities in the near future.
October 1, 2021
Final Four
Marketing
Women's D-I Basketball Will Get March Madness Branding
The NCAA Division I Women's Basketball Championship will use March Madness marketing and branding beginning with the 2022 tournament, which culminates with the Women's Final Four on April 1-3 in Minneapolis.
September 29, 2021
Marketing
Report: Puma Nears NIL Deal With Basketball Prep
Shoe and apparel maker Puma is reportedly close to closing a deal with high school basketball player Mikey Williams.
September 29, 2021
Marketing
Brand Extends NIL Offer to Female Student-Athletes in Colorado, Any Division
MaximBet is offering contracts to every female student-athlete in Colorado over 21 years old as part of newly changed rules governing the use of name, image and likeness of collegiate athletes.
September 28, 2021
Programming
Four Steps to Creating an Effective Member Advisory Board
Who better to advise you on how to create a better member experience at your facility than, well, your members?
September 28, 2021
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Marketing
Clothing Retailer Launches NIL Partner Program
A popular clothing retailer is launching a marketing effort working with collegiate athletes.
September 21, 2021
Marketing
ND, Holtz Beat Oklahoma for 'Champion' Slogan Rights
Play Like A Champion Today LLC, founded by Lou Holtz, announced a five-year partnership granting Notre Dame exclusive rights to all PLACT merchandise sales.
September 17, 2021
Marketing
Kentucky Athletics Accelerates Sustainability Goals
The University of Kentucky athletic department is accelerating its sustainability goals with a strategic partnership with waste and recycling company Rubicon.
September 8, 2021
Marketing
Baylor Women’s Basketball Changes Its Name
Baylor University's women's basketball team is dropping “Lady” from its name.
September 7, 2021
Marketing
'Indinia' Hoosiers Suffer Embarrassing Jersey Gaffe
It wasn’t the first impression — on or off the field — that the Hoosiers football team was looking to make in their season opener against the University of Iowa at Kinnick Stadium.
September 7, 2021
Marketing
Ohio State Freshman QB Ewers Signs $1.4M NIL Deal
Ohio State freshman quarterback recruit Quinn Ewers won’t have to worry about money whether he makes it to the NFL or not.
September 1, 2021
Marketing
WNBA Partners With Parity to Address Pay Equity
The WNBA has signed a multiyear deal with Parity, a company that helps connect female athletes with sponsorship deals.
August 27, 2021
Marketing
SJSU Athletics First to Launch 24/7 Radio Presence
The San José State University athletic department will be the first in the nation to launch a radio station dedicated to 24/7 coverage of its sports programs.
August 25, 2021
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Marketing
Ohio State, Louisville Carve Out Advanced NIL Approaches
A total of 220 Ohio State University student-athletes have engaged in 608 reported NIL activities totaling $2.98 million in compensation value — leading the nation in all three categories, according to Opendorse.
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Safety & Security
At Least Eight Dead in Crush at African Soccer Game
Rams
Marketing
Rams to Ticketmaster: Sell NFC Championship to Locals Only
Mhsa
Budgeting
Small High School Concern Over Shot Clock Cost, Staffing
The Indiana Statehouse in Indianapolis.
Governing Bodies
Indiana Transgender Ban Moves Forward
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