Marketing: Page 3
Indiana Cheerleader Who Retrieved Ball Gets NIL Deal
One of the most shared moments from the 2022 NCAA men's basketball tournament so far didn't involve defensive play or a poster dunk, but rather the act of two Indiana University cheerleaders who teamed up to retrieve a ball stuck behind the backboard.
March 23, 2022
States Grapple with Allowing HS Athlete Endorsements
Just as name, image and likeness opportunities begin cut certain college athletes a slice of the marketing pie, high school athletes have started making endorsement deals with pizza parlors, apparel companies and smartphone apps in a handful of states.
March 22, 2022
Lawmakers Slam NCAA Over Gender Equity Failures
Three House Democrats sent a letter Monday to NCAA president Mark Emmert, lambasting him for failing to take meaningful steps to ensure gender equity in college sports and suggesting his association is in violation of Title IX.
March 16, 2022
Betting on March Madness Expected to Break Records
According to these latest numbers, 29 million more Americans can legally bet this year compared to last, with legal markets launching in Arizona, Connecticut, Louisiana, Maryland, North Dakota, South Dakota, Washington, Wisconsin and Wyoming.
March 15, 2022
Fans Have Mixed Reaction to Recruit's $8M NIL Deal
On Friday, Stewart Mandel of The Athletic reported a 2023 college football recruit has signed an NIL deal worth upwards of $8 million by the end of his junior year in college.
March 15, 2022
Iowa Star Clark Talks Gender Inequality in NIL Profits
The difference between female and male payment grew by more than 4 percent over the past two months, with men on Division I teams accounting for 71.7 percent of the compensation while women earned 28.3 percent.
March 11, 2022
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Media & Technology
Nebraska Back to Third-Party Media Rights with $215M Deal
The University of Nebraska athletic department confirmed Monday that it has entered into a new media rights agreement with a third-party vendor JMI Sports after having handled media rights in-house the past year.
March 8, 2022
Badgers' Chucky Hepburn Signs NIL Deal After Big Shot
Hepburn’s daring three-pointer in the last seconds of the game bounced off the backboard and through the rim, giving the Badgers’ at least a share of the Big Ten Conference regular-season title.
March 3, 2022
Payments to College Athletes Now Legal, Still Hidden
An investigation by NBC affiliate WRAL in Raleigh, N.C., found that trying to track how much college athletes are making in the new era of name, image and likeness deals is no easier than before, when athletes cashed in under the table.
March 2, 2022
Ukraine Conflict Jeopardizes $500M in Sponsorship Revenue
The invasion of Ukraine by Russia in the past 48 hours has the potential to upend daily life for even those outside the sphere of conflict, including the world of sport.
February 24, 2022
NCAA Council to Review NIL Rules, Impact on Athletes
The NCAA Division I Board of Directors has charged the Division I Council with reviewing how name, image and likeness policies have impacted student-athletes, including school choice, transfer opportunities, academics and mental health.
February 21, 2022
Alabama President Issues Statement on Alcohol Controversy
University of Alabama president Stuart Bell has joined a growing chorus of critics regarding the City of Tuscaloosa tax policy that has effectively shelved the Crimson Tide's plans to serve alcohol at sporting events.
February 17, 2022
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Watch: Baldwin Wallace University's Athletics Facility
Natatorium, updated workout spaces, a state-of-the-art athletic training facility, classroom space, and offices for coaches and faculty.
Stadium & Arena
Allegiant Stadium Sees High No-Show Rate in First Year
Stadium & Arena
Titans: Nissan Stadium Renovation Would Cost $1.8B
Saban's A&M Comments Spark Firestorm, Fisher Fires Back
NCAA Relaxes Rules on Conference Title Football Games
AB Show 2022 in Orlando
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
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