Alabama State and adidas this week announced a partnership with Athletic Solutions to launch official adidas NIL Locker Rooms for every student-athlete who opts-in.
According to a press release, the new Locker Rooms will allow Alabama State student-athletes the opportunity to create and share their personal brand through officially licensed adidas merchandise.
Each student-athlete can opt in with Athletic Solutions to receive a personalized online storefront featuring custom Adidas sideline and fan gear. Fans can directly purchase these items, with a portion of each sale benefiting the athlete.
According to a press release, the new Locker Rooms will allow Alabama State student-athletes the opportunity to create and share their personal brand through officially licensed adidas merchandise.
Each student-athlete can opt in with Athletic Solutions to receive a personalized online storefront featuring custom Adidas sideline and fan gear. Fans can directly purchase these items, with a portion of each sale benefiting the athlete.
"Partnering with Alabama State to bring the adidas NIL Locker Rooms to life celebrates every athlete's individuality and passion while strengthening one of the most storied programs in HBCU athletics," said Tom Feiden, president and CEO of Athletic Solutions.
Jason Cable, vice president and director of athletics for ASU said the customized storefront creates a direct channel for alumni, fans, friends and supporters of the school to reinvest in the success of our programs.
"By purchasing officially licensed gear connected to the student-athlete or team of their choice, supporters help drive meaningful NIL revenue while also strengthening the financial foundation of Bama State Athletics," Cable said.
Jason Cable, vice president and director of athletics for ASU said the customized storefront creates a direct channel for alumni, fans, friends and supporters of the school to reinvest in the success of our programs.
"By purchasing officially licensed gear connected to the student-athlete or team of their choice, supporters help drive meaningful NIL revenue while also strengthening the financial foundation of Bama State Athletics," Cable said.
