In April, AB reported on the ever-changing student fee landscape in college athletics and noted that for some schools, ticket revenue plays a large role in funding athletic teams. While rising prices seem to be the norm, some schools across the country are bucking the trend.
The University of New England announced this week that tickets to all Nor’easter sporting events would be free in the 2026-27 school year, and the University of Northern Iowa also recently announced a free ticket initiative.
"We want our local community to feel welcome on our campuses and to see UNE as a place where they belong," said UNE president James Herbert. "Our student-athletes represent the determination, teamwork, and spirit that define UNE. By removing admission fees, we're inviting everyone to come cheer on the Nor'easters, enjoy a great game, and become part of our community."
Nor’easter athletics will first pilot the program with football, men’s and women’s basketball, and men’s and women’s ice hockey. The university sponsors 21 D-III sports in all.
From AB: How Universities Are Implementing and Raising Student Fees to Pay for Rising Athletics Costs
"This is about more than free admission. It's about bringing people together,” said UNE Director of Athletics Heather Davis, noting that UNE hopes to strengthen community ties and create opportunities for local residents to get connected with the university.
At the University of Northern Iowa, the athletics department is partnering with Veteran Tickets Foundation to offer free admission to military members, veterans and first responders. The program will include Panther football, volleyball, wrestling, and men’s and women’s basketball.
“We're incredibly proud to partner with Vet Tix and provide members of our military community with the opportunity to experience UNI Athletics," said Scott Peace, senior associate athletics director for revenue generation. “This partnership is another meaningful way for UNI Athletics to say thank you for their service and sacrifice while welcoming even more members of our community into Panther Nation."
