Marketing: Page 48

5 Simple Steps to Better Website Advertisements

Here are five simple steps to better website banner advertisements, from a brand that has seen hundreds over the years.

We've seen hundreds of advertisements on our website over the years and learned that the best ones have a few things in common.

Sponsored

How Vinyl Sponsorship Logos Can Raise Money for Sports Facilities

GameTime Coatings

How vinyl sponsorship logos offer businesses a highly visible advertising opportunity while providing sports facilities with a dependable source of revenue.

How Vinyl Sponsorship Logos Can Raise Money for Sports Facilities

The AB Extra: May 29

AB's weekly rundown of stories from this week that you might have missed.

AB's weekly rundown of stories you may have missed.

A Modern Approach to Traditional Sponsorship Agreements

. When entering into sponsorship contracts with a business, sports properties should keep the following considerations in mind.

Dodgers Looking to Give Tech Startups a Boost

The Los Angeles Dodgers have launched a program to integrate innovative technologies into the stadium and fan experience.

(Harry How / Getty Images)

Optimism Meets Reality When Opening a Health Club

Owning a health club or fitness business can be fun, but we're warning you: It's work. Here are some lessons we've learned.

Rob Barry Feature

Adjusting Market Expectations Amid Falling Gas Prices

Based on industry reports and our own experience, we have always defined a gym's most useful target market as people who live or work within an 8- to 12-minute travel time.

[Illustration by Arnel Reynon]

Baseball Executive Vern Stenman Redefining Success Through Renovation

Stenman serves as president and managing partner of Madison, Wis.-based Big Top Baseball, which operates four of the Northwoods League's 18 franchises, often breathing new life into old ballparks

[Photo by Nicole Bell]

Seven Questions to Ask When Staging a Sports Camp

For insight into staging sports camps, Athletic Business looked no further than a couple of companies that do nothing but sports camps — and on a grand scale.

Photo Courtesy Challenger Sports

Stadium & Arena

Nike's LED Court Hosts High School Basketball Games

Nike's LED basketball court installed in New York City is the first LED court in the United States to host high school games that count in the standings.

Nike's Zoom Arena LED court. (Photo courtesy of Nike)

It's Official: U. of Miami Announces adidas Partnership

Source: University of Miami

Image courtesy of the University of Miami.

Rob & Barry's 5 Fitness Predictions for 2015

Raise your hand if you're excited about the start of the new year.

Rob Barry Feature

Universities Drop 'Lady,' Unify Athletes, Polarize Alums

Last Monday, the University of Tennessee decided to drop the term "Lady" from all of its women's athletic programs, besides basketball.

Page 48 of 61

AB Show 2026 in Orlando

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 17-19, 2026

Buyer's Guide

Information on more than 3,000 companies, sorted by category. Listings are updated daily.