How New Technology Is Improving the Fan Experience at Stadiums and Arenas

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Operators of stadiums and arenas are always trying to improve the fan experience, and new technology is providing a big assist. Here's a look at a few players, big and small, that are aiming to make game day easier for fans and, in some cases, more exciting.

Ketchup with that?
Digital commerce and marketing platform Noble recently partnered with Satisfi Labs on a "conversational AI platform" that can be used by stadium and arena concessions operations. The new AI-powered Food & Beverage Assistant aims to make it easier for fans to access food and drink information, while allowing them to ask questions and actually have a limited conversation with the concessions operator.

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