Airline May Relinquish Naming Rights Due to Backlash

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A naming rights agreement between the University of Southern California and United Airlines is up in the air after critics said that slapping a corporate name on Los Angeles Memorial Coliseum — which honors soldiers who fought and died in World War I — would be disrespectful.

As the Orange County Register reports, the airline has offered to withdraw from the agreement, putting the $69 million deal on ice. USC announced the naming rights deal last year as part of its $270 million renovation to the facility.

The naming rights agreement would change the name from Los Angeles Memorial Coliseum to United Airlines Memorial Coliseum. The airline noted in a letter to USC that it was careful to keep the words “Memorial Coliseum” in the name.

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