Louisville Secures $1.5M in Seat-Restoration Funding

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The University of Louisville had already announced plans to revitalize the seats inside Cardinal Stadium — but a new sponsorship agreement was just announced that will help finance the project.

The school will restore approximately 37,800 seats to their original red after fading to a pink hue over years of deferred maintenance. The Louisville Courier Journal reports that the project will now be financed by online retailer Zappos.com, which announced a $1.5 million commitment payable over five years to cover the upgrades. In exchange, the stadium’s field-level suites will carry the Zappos name.

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