Chicago's United Center announced this week that it will be the first arena in the United States to offer visitors THC-infused drinks.
According to a press release, United Center guests can now enjoy Señorita and RYTHM hemp-derived THC drinks at the majority of concerts, shows, and special events throughout the year with multiple points of sale throughout the venue, including grab-and-go stations, bars and a dedicated Señorita mobile branded bar.
The offering will include four different beverages with 5 milligrams of THC in every can.
"We are excited to introduce Señorita and Rythm to the arena, bringing fans a new way to enjoy their live entertainment experience," Joe Myhra, the chief operating officer of the United Center, said in a statement with Food & Wine. "As we continue to evolve our offerings for our guests, Rythm's Chicago roots made its THC beverages a natural fit for the United Center experience."
There's just one exception with the new drinks — the beverages will not be available at Chicago Bulls or Blackhawks games.
"This partnership is a major milestone for the city of Chicago, and we are proud to partner with the United Center to offer Illinois' leading THC beverages," said Ben Kovler, chairman and interim CEO of Rythm, Inc., the parent company of both brands. "Bringing Señorita and Rythm to the United Center reflects a simple truth: consumers want non-alcoholic options, and leading venues are responding. The United Center is one of the world's premier venues and continues to set the standard for live entertainment with the introduction of these modern, responsible options."
