Seattle Sounders FC home debut features alcohol management public-service announcements booth.
Fans read a script from a teleprompter and received a copy of their message electronically, with the hope that their take would be selected to be included in a PSA broadcast or video board announcement. A partnership between federal and state highway safety authorities, concessionaires, stadium service providers, the brewing industry and broadcasters, the "Responsibility Has Its Rewards" campaign promotes traffic safety, positive fan behavior, responsible alcohol consumption and designated driver programs at collegiate and professional sports venues and entertainment facilities. Newly minted Seattle soccer enthusiasts put their spin on a familiar designated-driver theme: Sounders Fans Don't Let Fans Drive Drunk.
