Blog: A Time to Start Reaching Out to Seniors

I'm always pleased whenever a fitness-related press release lands in my inbox. When it addresses a special population, it's even better.

The latest came from National Senior Health & Fitness Day, scheduled for Wednesday, May 30 in all 50 states. Organized as a public-private partnership by the Mature Market Resource Center, "a national information clearinghouse for the older adult market," the day's goal is to help keep older Americans healthy and fit. It's always held the last Wednesday in May, and it's billed as "the nation's largest health promotional events for older adults."

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