The Abs Company Licenses New Product | Athletic Business

The Abs Company Licenses New Product

Lakewood Ranch, FL. August 6, 2020 -- The Abs Company is proud to announce that it has entered into a license agreement with Kormell LLC to produce, market and sell their new product, The Ab Ball.

This innovative product can be used at home or in the commercial setting and allows the user to perform a variety of rotational movements using either elastic tubing or a cable stack connected to a 6lb medicine ball.

The Ab Ball was created by Kormell’s CEO and Founder Dr. Mike Kordecki. Dr. Kordecki has over 35 years of experience as a physical therapist and athletic trainer at all levels from High School to the NFL. He is also the inventor of such products as the Riddell Rip Kord shoulder pads and the Nautilus Glute Drive.

Sean Gagnon, CEO of The Abs Company states, “It’s an honor to work with someone as credentialed and accomplished as Dr. Kordecki. His innovations are the type we like best, simple yet effective. The Ab Ball is no exception and we are excited to bring it to the marketplace!”

The Abs Company has become known for innovations in the marketplace. With 35 worldwide patents and trademarks the company has been built on bringing fresh new ideas to the industry that help their clients stand apart from the competition.

About The Abs Company:

The Abs Company has been specializing in core and functional training equipment for over 10 years and their products can be found in over 20,000 facilities, in 50 countries worldwide. For more information call Mike Ritter at 609-532-6251 or visit

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